WECHNOLOGY INTEGRATED ERP PLATFORM
Complete Business Plan & Investment Proposal v5.0
Realistic Market-Validated Costs Edition
Version: 5.0 Final – Accurate Costs
Date: January 2025
Classification: Confidential
Prepared For: Investment & Strategic Partnership Discussions
EXECUTIVE SUMMARY
Company Overview
Wechnology is Nigeria’s first AI-native, 100% open-source Enterprise Resource Planning (ERP) ecosystem designed to serve 39.65 million Nigerian businesses—from micro-enterprises earning <₦50,000/month to large corporations with complex regulatory requirements. Our revolutionary hybrid AI architecture combines on-device AI (zero server cost) with cloud AI (shared resources) to deliver 73% cost savings while providing offline-first capabilities critical for Nigeria’s infrastructure challenges.
Our Motto: “We are technology” (Wechnology)
The Hybrid AI Revolution
Tier 1 – On-Device AI (₦0 server cost per user):
- Gemma 3N 2B: Runs on user devices for instant responses offline
- Use Cases: Basic tasks, offline operation, simple automation
- Impact: Eliminates 60-70% of cloud AI costs
Tier 2 – Shared Cloud AI (High efficiency):
- Qwen 3 7B/14B: Shared GPU infrastructure
- Use Cases: Business intelligence, advanced automation
- Cost: ₦50-100 per user/month at scale
Tier 3 – Dedicated Enterprise AI:
- Qwen 3 32B: Premium customers only
- Use Cases: Regulatory compliance, predictive analytics
- Revenue: Premium pricing justified
Market Opportunity
- Total Businesses: 39.65 million
- Market Value: ₦2.8 trillion digital transformation
- Current Penetration: <5%
- MSMEs GDP Contribution: 50%
- Employment: 84% of Nigerian workforce
MVP INVESTMENT: ₦68.5 MILLION (Realistic)
Previous Estimate: ₦285M ❌
Actual Realistic Cost: ₦68.5M ✅
Breakdown by Category
Category | Amount (₦) | % of Total | Justification |
Infrastructure (3 months) | ₦8,500,000 | 12.4% | Local cloud colocation + self-hosted |
Software Development | ₦28,000,000 | 40.9% | 4 core modules + hybrid AI |
Team Salaries (3 months) | ₦16,200,000 | 23.6% | 12-person lean team |
Marketing & Sales | ₦6,500,000 | 9.5% | VAR program + digital |
Legal & Compliance | ₦3,800,000 | 5.5% | NDPR + corporate setup |
Office & Equipment | ₦2,500,000 | 3.6% | Co-working space |
Contingency (15%) | ₦3,000,000 | 4.4% | Risk buffer |
TOTAL MVP | ₦68,500,000 | 100% | ($44,800 at ₦1,530/$) |
1. INFRASTRUCTURE SETUP: ₦8.5M (3 Months)
Research Finding: Nigerian startups pay ₦500K-2M/month for cloud, but local colocation costs 50-70% less.
1.1 Compute Infrastructure (₦5.2M)
Strategy: Use Nigerian local cloud providers (colocation) instead of AWS/Azure
Component | Provider | Specification | Monthly Cost | 3-Month Total | Notes |
Application Servers | GigaLayer/Layer3 (Nigeria) | 4x vCPU, 16GB RAM × 3 | ₦450,000 | ₦1,350,000 | App hosting (naira payments) |
GPU Server (AI) | Suburban Cloud (Abuja) | NVIDIA T4 16GB × 1 | ₦800,000 | ₦2,400,000 | Qwen 3 7B inference |
Database | Self-hosted PostgreSQL | 8 vCPU, 32GB RAM × 1 | ₦200,000 | ₦600,000 | Primary + replica |
Redis Cache | Self-hosted | 4 vCPU, 8GB RAM × 1 | ₦120,000 | ₦360,000 | Session + caching |
Load Balancer | NGINX (self-hosted) | 2 vCPU, 4GB × 1 | ₦80,000 | ₦240,000 | Traffic distribution |
Setup & Migration | One-time | – | – | ₦250,000 | Initial configuration |
TOTAL COMPUTE | ₦1,650,000/mo | ₦5,200,000 |
Why Local Providers:
- Payment in naira (no forex risk)
- <cite index=”5-1,8-1″>70% cost reduction vs AWS after naira devaluation</cite>
- <cite index=”12-1″>Data sovereignty compliance (NITDA requirements)</cite>
- <cite index=”8-1″>Colocation in existing data centers (MainOne, Open Access)</cite>
1.2 Security & Communication (₦2.8M)
Service | Technology | Monthly Cost | 3-Month Total | Notes |
CDN & DDoS | Cloudflare Free/Pro | ₦15,000 | ₦45,000 | Basic protection |
SSL Certificates | Let’s Encrypt | ₦0 | ₦0 | Free, automated |
Email Server | Postal (self-hosted) | ₦80,000 | ₦240,000 | Own SMTP server |
SMS Gateway | Jasmin (self-hosted) + MTN direct | ₦350,000 | ₦1,050,000 | Direct telco connection |
WhatsApp API | Official API via BSP | ₦150,000 | ₦450,000 | Message credits |
Security Tools | Wazuh, ModSecurity, Suricata (open-source) | ₦100,000 | ₦300,000 | Self-hosted monitoring |
Backup Storage | Cloudflare R2 | ₦50,000 | ₦150,000 | 500GB backups |
Monitoring | Grafana + Prometheus (open-source) | ₦50,000 | ₦150,000 | Self-hosted |
Domain & DNS | .ng + .com domains | ₦20,000 | ₦60,000 | Registration |
Setup & Config | One-time | – | ₦355,000 | Initial implementation |
TOTAL SECURITY | ₦815,000/mo | ₦2,800,000 |
Open-Source First Strategy:
- Postal instead of SendGrid/Mailgun (₦0 vs ₦500K/month)
- Jasmin instead of Termii/Africa’s Talking (₦350K vs ₦1.5M/month)
- Wazuh instead of commercial SIEM (₦0 vs ₦800K/month)
- Total Savings: ₦2.45M/month = ₦7.35M over 3 months
1.3 Development & DevOps (₦500K)
Tool | Technology | Cost | Notes |
Version Control | GitLab CE (self-hosted) | ₦0 | Open-source |
CI/CD | GitLab CI + ArgoCD | ₦0 | Open-source |
Container Registry | Harbor (self-hosted) | ₦0 | Open-source |
Project Management | Taiga (self-hosted) | ₦0 | Open-source alternative to Jira |
Design Tools | Figma (free tier) | ₦0 | 3 editors included |
Dev Server | Local development | ₦500,000 | One-time hardware |
TOTAL DEV TOOLS | ₦500,000 | One-time investment |
TOTAL INFRASTRUCTURE: ₦8,500,000
2. SOFTWARE DEVELOPMENT: ₦28M
Research Reality: <cite index=”22-1″>Lagos developers earn $7,500/year average (₦625K/month), but skilled developers cost ₦400-800K/month</cite>
2.1 Development Approach
Strategy: MVP with 4 core modules, hybrid AI, built in 3 months
2.2 Core Platform (₦10M – Weeks 1-6)
Component | Cost | Timeline | Deliverables |
Multi-Tenancy | ₦3,000,000 | Weeks 1-3 | Schema-per-tenant, RBAC |
Authentication | ₦2,000,000 | Weeks 2-4 | Keycloak SSO, OAuth2 |
API Gateway | ₦1,500,000 | Weeks 3-4 | Kong + rate limiting |
Admin Dashboard | ₦2,000,000 | Weeks 4-6 | Tenant management |
Billing System | ₦1,500,000 | Weeks 5-6 | Subscription + payments |
TOTAL PLATFORM | ₦10,000,000 | Complete SaaS foundation |
2.3 Essential Tier Modules (₦12M – Weeks 4-12)
Module | Features | Cost | Timeline |
CRM | 1,500 contacts, pipeline, WhatsApp integration | ₦3,500,000 | Weeks 4-8 |
Inventory | 300 items, barcode scanning, livestock tracking | ₦3,000,000 | Weeks 5-9 |
Accounting | Income/expense, invoicing (200/month), VAT auto-calc | ₦4,000,000 | Weeks 6-10 |
Website Builder | 20 templates, drag-drop (GrapesJS), subdomain hosting | ₦1,500,000 | Weeks 7-12 |
TOTAL MODULES | ₦12,000,000 |
Critical Features:
- Offline-first PWA: Works without internet (addresses infrastructure deficit)
- VAT Automation: Prevents penalties (most common micro-enterprise tax requirement)
- WhatsApp Integration: 23% of MSMEs already use WhatsApp Business
- Livestock Tracking: 66% of agricultural MSMEs focus on livestock
2.4 Hybrid AI Integration (₦5M – Weeks 3-10)
AI Component | Model | Cost | Purpose |
On-Device AI | Gemma 3N 2B (GGUF) | ₦1,500,000 | Offline assistant, simple tasks |
Cloud AI | Qwen 3 7B (vLLM) | ₦2,000,000 | Business intelligence, complex queries |
Vision AI | Qwen 2.5 VL | ₦1,000,000 | Receipt OCR, document scanning |
Semantic Search | mxbai-embed-large | ₦500,000 | Vector search, recommendations |
TOTAL AI | ₦5,000,000 | Complete hybrid AI stack |
AI Cost Efficiency:
- On-device processing: 60-70% of queries (₦0 server cost)
- Cloud processing: 30-40% of queries (shared GPU)
- Result: 73% cost savings vs cloud-only architecture
2.5 Mobile PWA (₦1M – Weeks 8-12)
Feature | Cost | Notes |
PWA Development | ₦700,000 | Installable, offline-capable |
On-Device AI Packaging | ₦300,000 | Gemma 3N 2B integration |
TOTAL MOBILE | ₦1,000,000 |
TOTAL DEVELOPMENT: ₦28,000,000
3. TEAM SALARIES: ₦16.2M (3 Months)
Research Reality: <cite index=”15-1,18-1,21-1″>Nigerian tech salaries: Entry ₦200-400K/month, Mid ₦500-800K/month, Senior ₦1-2M/month</cite>
MVP Team Structure: 12 People (Lean & Efficient)
Monthly Total: ₦5,400,000
3-Month Total: ₦16,200,000
3.1 Leadership (3 people – ₦900K/month)
Role | Salary | Justification |
CEO | ₦350,000 | <cite index=”21-1″>Below market ₦400-500K, but startup equity compensation</cite> |
CTO | ₦300,000 | Technical leadership, below ₦400-600K market rate |
CCO | ₦250,000 | Sales strategy, VAR program management |
Subtotal | ₦900,000 |
Note: Below-market salaries offset by founder equity stakes
3.2 Development Team (4 people – ₦2.2M/month)
Role | Salary | Quantity | Total | Market Rate |
Senior Full-Stack Developer | ₦600,000 | 2 | ₦1,200,000 | <cite index=”21-1″>Market: ₦650-800K for experienced</cite> |
AI/ML Engineer | ₦700,000 | 1 | ₦700,000 | <cite index=”18-1″>Market: ₦600K-1.2M for AI specialists</cite> |
UI/UX Designer | ₦300,000 | 1 | ₦300,000 | <cite index=”15-1″>Mid-level market rate</cite> |
Subtotal | 4 | ₦2,200,000 |
Skills Required:
- Full-Stack: React.js, Python/FastAPI, PostgreSQL, Kubernetes
- AI/ML: PyTorch, vLLM, GGUF quantization, model deployment
- UI/UX: Figma, responsive design, PWA optimization
3.3 Sales Team (3 people – ₦850K/month)
Role | Salary | Quantity | Total |
Sales Manager | ₦350,000 | 1 | ₦350,000 |
Sales Reps | ₦250,000 | 2 | ₦500,000 |
Subtotal | 3 | ₦850,000 |
3.4 Customer Success (2 people – ₦450K/month)
Role | Salary | Quantity | Total |
Customer Success Manager | ₦250,000 | 1 | ₦250,000 |
Support Rep | ₦200,000 | 1 | ₦200,000 |
Subtotal | 2 | ₦450,000 |
TOTAL TEAM: 12 people = ₦5,400,000/month × 3 = ₦16,200,000
Comparison to Previous Plan:
- Previous: 18 people, ₦10.15M/month (₦30.45M for 3 months) ❌
- Realistic: 12 people, ₦5.4M/month (₦16.2M for 3 months) ✅
- Savings: ₦14.25M (47% reduction)
4. MARKETING & SALES: ₦6.5M
Research Finding: <cite index=”9-1″>Nigerian startups spend heavily on Google/Meta ads, but VAR networks provide better ROI</cite>
4.1 VAR Partner Program (₦3M)
Activity | Cost | Details |
Partner Recruitment | ₦1,500,000 | Recruit 15 initial VARs |
Training Materials | ₦800,000 | Videos, playbooks, certification |
Partner Portal | ₦500,000 | Basic web portal (open-source CRM) |
Sign-up Bonuses | ₦200,000 | ₦50K × 4 top performers |
TOTAL VAR PROGRAM | ₦3,000,000 |
VAR Commission Structure:
- Essential Tier: 20% recurring
- Premium Tier: 30% recurring
- Lifetime attribution via QR codes
4.2 Digital Marketing (₦2M)
Channel | Budget | Strategy |
Brand Development | ₦500,000 | Logo, visual identity (freelancers) |
Website | ₦600,000 | Corporate site (open-source CMS) |
Content Creation | ₦400,000 | 10 blog posts, 5 videos |
Social Media Setup | ₦200,000 | Profiles, initial content |
Digital Ads | ₦300,000 | Google Ads, Facebook/Instagram testing |
TOTAL DIGITAL | ₦2,000,000 |
4.3 Launch Campaign (₦1M)
Activity | Cost |
Virtual Launch Event | ₦400,000 |
Press Release | ₦200,000 |
Early Adopter Incentives | ₦300,000 |
Influencer Partnerships | ₦100,000 |
TOTAL LAUNCH | ₦1,000,000 |
4.4 Sales Enablement (₦500K)
Item | Cost |
Demo Environment | ₦200,000 |
Sales Materials | ₦200,000 |
CRM Setup | ₦100,000 |
TOTAL ENABLEMENT | ₦500,000 |
TOTAL MARKETING: ₦6,500,000
5. LEGAL & COMPLIANCE: ₦3.8M
5.1 Corporate Setup (₦1.2M)
Item | Cost | Details |
CAC Registration | ₦250,000 | Company name, directors |
Legal Structuring | ₦500,000 | Shareholder agreements |
Employment Contracts | ₦200,000 | Templates for all roles |
Vendor Agreements | ₦150,000 | VAR partner contracts |
IP Protection | ₦100,000 | Basic trademark search |
TOTAL CORPORATE | ₦1,200,000 |
5.2 NDPR Compliance (₦1.8M)
Item | Cost | Details |
DPIA | ₦600,000 | Data protection impact assessment |
Privacy Policy | ₦400,000 | Terms of service, privacy policy |
NDPR Registration | ₦200,000 | NITDA registration |
DPO Setup | ₦300,000 | Data protection officer appointment |
Consent System | ₦300,000 | Technical implementation |
TOTAL NDPR | ₦1,800,000 |
5.3 Tax & Insurance (₦800K)
Item | Cost |
Tax Registration | ₦150,000 |
Accounting Setup | ₦300,000 |
Professional Liability Insurance | ₦250,000 |
Cyber Insurance | ₦100,000 |
TOTAL TAX & INSURANCE | ₦800,000 |
TOTAL LEGAL: ₦3,800,000
6. OFFICE & EQUIPMENT: ₦2.5M
6.1 Co-Working Space (₦900K)
Strategy: Start in co-working space (CcHub, Leadspace) for first 3 months
Item | Cost |
Hot Desks (12 people) | ₦250,000/month × 3 |
Meeting Room Credits | ₦50,000/month × 3 |
TOTAL SPACE |
6.2 Equipment (₦1.6M)
Item | Specification | Qty | Unit Cost | Total |
Laptops (Devs) | Refurbished MacBook Pro M1 or Dell XPS | 7 | ₦180,000 | ₦1,260,000 |
Laptops (General) | Budget Windows laptops | 5 | ₦80,000 | ₦400,000 |
TOTAL EQUIPMENT | 12 | ₦1,660,000 |
Note: Using refurbished equipment reduces costs by 60-70%
TOTAL OFFICE: ₦2,500,000
7. CONTINGENCY: ₦3M (15%)
Purpose: Risk buffer for unforeseen expenses
Allocation:
- Technical risks: 40% (₦1.2M)
- Market risks: 30% (₦900K)
- Operational risks: 20% (₦600K)
- Opportunities: 10% (₦300K)
MVP INVESTMENT SUMMARY
Category | Amount (₦) | % of Total | vs. Previous |
Infrastructure (3 months) | ₦8,500,000 | 12.4% | ₦32.5M → ₦8.5M (-74%) |
Software Development | ₦28,000,000 | 40.9% | ₦98M → ₦28M (-71%) |
Team Salaries (3 months) | ₦16,200,000 | 23.6% | ₦30.45M → ₦16.2M (-47%) |
Marketing & Sales | ₦6,500,000 | 9.5% | ₦45M → ₦6.5M (-86%) |
Legal & Compliance | ₦3,800,000 | 5.5% | ₦22M → ₦3.8M (-83%) |
Office & Equipment | ₦2,500,000 | 3.6% | ₦16M → ₦2.5M (-84%) |
Contingency (15%) | ₦3,000,000 | 4.4% | ₦29M → ₦3M (-90%) |
TOTAL MVP | ₦68,500,000 | 100% | ₦285M → ₦68.5M (-76%) |
Key Cost Reductions:
- Local Nigerian cloud providers instead of AWS/Azure (-70% infrastructure)
- Open-source everything (Postal, Jasmin, GitLab, etc.) (-₦7.35M/month)
- Realistic Nigerian salaries based on market research (-47% team costs)
- VAR-led growth instead of expensive paid advertising (-86% marketing)
- Co-working space instead of dedicated office (-84% office costs)
- Refurbished equipment instead of new hardware (-65% equipment)
Conversion to USD: $44,800 at ₦1,530/$
FULL PROJECT INVESTMENT: ₦580M (24 Months)
Investment by Phase
Phase | Timeline | MVP Funds | Additional Funding | Cumulative Total | Purpose |
MVP | Months 1-3 | ₦68.5M | ₦0 | ₦68.5M | Launch with 4 core modules |
Growth 1 | Months 4-6 | From revenue | ₦85M | ₦153.5M | Add 4 Premium modules, scale team |
Growth 2 | Months 7-12 | From revenue | ₦146.5M | ₦300M | Service offerings, profitability |
Scale 1 | Months 13-18 | From revenue | ₦140M | ₦440M | Enterprise tier, 3,000+ customers |
Scale 2 | Months 19-24 | From revenue | ₦140M | ₦580M | Market leadership, ₦3B+ ARR |
Detailed Yearly Budget
Year 1 (Months 1-12): ₦300M
Category | MVP (M1-3) | Growth (M4-12) | Year 1 Total |
Infrastructure | ₦8.5M | ₦36M | ₦44.5M |
Team Salaries | ₦16.2M | ₦97.2M | ₦113.4M |
Development | ₦28M | ₦24M | ₦52M |
Marketing | ₦6.5M | ₦32M | ₦38.5M |
Operations | ₦6.3M | ₦25M | ₦31.3M |
Contingency | ₦3M | ₦17.8M | ₦20.8M |
YEAR 1 TOTAL | ₦68.5M | ₦232M | ₦300M |
Year 1 Milestones:
- Month 3: 175+ customers (150 Essential, 25 Premium)
- Month 6: 350+ customers, break-even
- Month 12: 1,100+ customers, ₦22.5M MRR, profitable
Year 2 (Months 13-24): ₦280M
Category | Amount | Details |
Infrastructure | ₦96M | Scale to support 5,500+ customers |
Team Salaries | ₦108M | Grow to 40-person team |
Development | ₦28M | Enterprise tier + service offerings |
Marketing | ₦24M | National expansion |
Operations | ₦16M | Processes, compliance, certifications |
Contingency | ₦8M | 15% buffer |
YEAR 2 TOTAL | ₦280M |
Year 2 Milestones:
- Month 18: 3,000+ customers, ₦60M+ MRR
- Month 24: 5,550+ customers, ₦122.5M MRR, ₦3B+ ARR
TOTAL 24-MONTH INVESTMENT: ₦580 MILLION
REVENUE PROJECTIONS
Year 1 Revenue Model
Pricing Strategy:
Essential Tier:
- Micro: ₦2,000-5,000/month (individual modules)
- Small: ₦8,000-12,000/month (2-3 modules bundled)
- Growing: ₦15,000-18,000/month (complete suite)
- Average: ₦15,000/month
Premium Tier:
- Professional: ₦35,000-50,000/month
- Business: ₦70,000-100,000/month
- Average: ₦75,000/month
Monthly Revenue Progression
Month | Essential | Premium | Essential MRR | Premium MRR | Total MRR | Cumulative |
1-2 | 0 | 0 | ₦0 | ₦0 | ₦0 | ₦0 |
3 | 150 | 25 | ₦2,250,000 | ₦1,875,000 | ₦4,125,000 | ₦4,125,000 |
4 | 200 | 30 | ₦3,000,000 | ₦2,250,000 | ₦5,250,000 | ₦9,375,000 |
5 | 250 | 35 | ₦3,750,000 | ₦2,625,000 | ₦6,375,000 | ₦15,750,000 |
6 | 300 | 50 | ₦4,500,000 | ₦3,750,000 | ₦8,250,000 | ₦24,000,000 |
7 | 400 | 60 | ₦6,000,000 | ₦4,500,000 | ₦10,500,000 | ₦34,500,000 |
8 | 500 | 65 | ₦7,500,000 | ₦4,875,000 | ₦12,375,000 | ₦46,875,000 |
9 | 550 | 70 | ₦8,250,000 | ₦5,250,000 | ₦13,500,000 | ₦60,375,000 |
10 | 700 | 80 | ₦10,500,000 | ₦6,000,000 | ₦16,500,000 | ₦76,875,000 |
11 | 850 | 90 | ₦12,750,000 | ₦6,750,000 | ₦19,500,000 | ₦96,375,000 |
12 | 1,000 | 100 | ₦15,000,000 | ₦7,500,000 | ₦22,500,000 | ₦118,875,000 |
Year 1 Annual Revenue: ₦118.875M (actual monthly recurring)
Year 1 Total Revenue: ₦270M (including annual prepayments with 15% discount)
Service Revenue (Launching Month 6)
Service | Month 6 | Month 12 | Month 24 | Notes |
Wechnology Mail | ₦100K | ₦1M | ₦8M | Professional email hosting |
Wechnology SMS | ₦400K | ₦2.5M | ₦20M | Bulk SMS platform (20% margin) |
Wechnology Storage | ₦80K | ₦800K | ₦6M | Cloud file storage |
Wechnology Chat | ₦150K | ₦1.2M | ₦10M | WhatsApp Business API |
Wechnology Meet | ₦80K | ₦600K | ₦5M | Video conferencing |
Wechnology AI API | ₦200K | ₦1.5M | ₦25M | AI-as-a-Service |
Payment Share | ₦300K | ₦2M | ₦15M | Transaction fee revenue share |
TOTAL SERVICES | ₦1.31M | ₦9.6M | ₦89M |
Combined Revenue:
- Year 1: ₦270M (ERP) + ₦9.6M (Services) = ₦279.6M
- Year 2: ₦909.9M (ERP) + ₦89M (Services) = ₦998.9M (~₦1B)
- Year 3: ₦2.94B (ERP) + ₦150M (Services) = ₦3.09B
PROFITABILITY ANALYSIS
Break-Even Analysis
Monthly Fixed Costs (Post-MVP):
Infrastructure: ₦4M
Team (25 people): ₦13.5M
Office & Operations: ₦2M
Marketing: ₦3M
Total: ₦22.5M/month
Average Revenue Per Customer: ₦20,000 (blended Essential + Premium)
Break-Even: 1,125 customers = ₦22.5M revenue
Expected Timeline:
- Month 3 (Launch): 175 customers (16% of break-even)
- Month 6: 350 customers (31% of break-even)
- Month 9: 620 customers (55% of break-even)
- Month 11: 940 customers (84% of break-even)
- Month 12: 1,100 customers (98% of break-even)
- Month 13-14: Full break-even achieved
Gross Margin by Phase
Month 3 (MVP Launch):
Monthly Revenue: ₦4.125M
Infrastructure: ₦2.83M (67%)
Team: ₦5.4M (included in burn)
Gross Margin: ₦1.295M (31%)
Monthly Burn: -₦4.105M (not profitable yet)
Month 6 (Early Growth):
Monthly Revenue: ₦9.56M (₦8.25M ERP + ₦1.31M Services)
Infrastructure: ₦4M (42%)
Team (25 people): ₦13.5M (included in burn)
Gross Margin: ₦5.56M (58%)
Monthly Burn: -₦13.94M (scaling phase)
Month 12 (Approaching Break-Even):
Monthly Revenue: ₦32.1M (₦22.5M ERP + ₦9.6M Services)
Infrastructure: ₦8M (25%)
Team (35 people): ₦19M (59%)
Operations: ₦3M (9%)
Marketing: ₦4M (12%)
Gross Margin: ₦24.1M (75%)
Net Result: -₦1.9M (almost break-even)
Month 18 (Profitable):
Monthly Revenue: ₦72M (₦60M ERP + ₦12M Services)
Infrastructure: ₦12M (17%)
Team (40 people): ₦22M (31%)
Operations: ₦4M (6%)
Marketing: ₦6M (8%)
Gross Margin: ₦60M (83%)
Net Profit: ₦28M (39% net margin)
Month 24 (Highly Profitable):
Monthly Revenue: ₦211.5M (₦122.5M ERP + ₦89M Services)
Infrastructure: ₦16M (8%)
Team (50 people): ₦27.5M (13%)
Operations: ₦6M (3%)
Marketing: ₦12M (6%)
Gross Margin: ₦177.5M (84%)
Net Profit: ₦150M (71% net margin)
Cost Optimization Through Hybrid AI
Traditional Cloud-Only Architecture:
1,100 customers × 10,000 AI requests/month = 11M requests
Cost at $0.002/request = $22,000/month = ₦33.66M
Wechnology Hybrid Architecture:
On-Device (70%): 7.7M requests × ₦0 = ₦0
Cloud (30%): 3.3M requests × ₦1 = ₦3.3M
Total AI Cost: ₦3.3M/month
Savings: ₦30.36M/month (90% reduction)
Annual AI Cost Savings: ₦364.3M
This is why hybrid AI is revolutionary for African markets.
TEAM SCALING PLAN
Phase 1: MVP Team (Months 1-3) – 12 People
Total Monthly Cost: ₦5.4M
Already detailed above in Team Salaries section.
Phase 2: Growth Team (Months 4-12) – 25-35 People
Month 4-6 Team (25 people) – ₦13.5M/month:
Additional Hires (13 new people):
Role | Salary | Qty | Monthly Total | Purpose |
Backend Developers | ₦500K | 3 | ₦1,500,000 | Module development |
Frontend Developers | ₦400K | 2 | ₦800,000 | UI enhancements |
DevOps Engineer | ₦500K | 1 | ₦500,000 | Infrastructure automation |
QA Engineers | ₦300K | 2 | ₦600,000 | Testing, quality |
Sales Reps | ₦250K | 3 | ₦750,000 | Customer acquisition |
Customer Success Reps | ₦220K | 2 | ₦440,000 | Support, onboarding |
TOTAL NEW HIRES | 13 | ₦4,590,000 |
Total Month 4-6: ₦5.4M (existing) + ₦4.59M (new) = ₦9.99M (~₦10M/month)
Month 7-12 Team (35 people) – ₦19M/month:
Additional Hires (10 more people):
Role | Salary | Qty | Monthly Total |
Product Manager | ₦450K | 1 | ₦450,000 |
Marketing Manager | ₦400K | 1 | ₦400,000 |
Content Creator | ₦250K | 2 | ₦500,000 |
Data Analyst | ₦350K | 1 | ₦350,000 |
Sales Executives | ₦280K | 3 | ₦840,000 |
Support Reps | ₦220K | 2 | ₦440,000 |
TOTAL NEW HIRES | 10 | ₦2,980,000 |
Total Month 7-12: ₦10M (existing) + ₦3M (new) = ₦13M/month
Note: Conservative hiring, well below original 70-person projection
Phase 3: Scale Team (Months 13-24) – 40-50 People
Month 13-24 Team (50 people) – ₦27.5M/month:
Additional Hires (15 more people):
Department | Roles | Qty | Monthly Cost |
Engineering | Senior developers, architects | 5 | ₦3,000,000 |
Sales & CS | Regional managers, account execs | 5 | ₦1,750,000 |
Operations | HR, finance, legal, admin | 3 | ₦1,100,000 |
Marketing | Brand, content, digital | 2 | ₦650,000 |
TOTAL | 15 | ₦6,500,000 |
Total Month 13-24: ₦13M (existing) + ₦6.5M (new) = ₦19.5M (~₦20M/month)
VALUE-ADDED RESELLER (VAR) PROGRAM
The VAR Opportunity
Market Context:
- Nigeria has 39.65M businesses but limited direct sales reach
- <cite index=”3-2,4-2″>Trust-based, community-driven business culture</cite>
- VARs can earn ₦500K-5M/month representing Wechnology
VAR Tier Structure (Simplified)
Tier 1: Free Partner (₦0/month)
- Commission: 15% Essential, 10% Premium (lifetime)
- Tools: Basic QR code, sales materials
- Target Income: ₦100K-300K/month (10-30 customers)
Tier 2: Pro Partner (₦20,000/month)
- Commission: 25% Essential, 20% Premium (lifetime)
- Tools: CRM, lead management, training
- Territory: Lead preference in assigned areas
- Target Income: ₦400K-1M/month (40-80 customers)
Tier 3: Elite Partner (₦50,000/month)
- Commission: 35% Essential, 30% Premium (lifetime)
- Tools: Full platform access, co-marketing
- Territory: Protected territory rights
- Target Income: ₦1M-3M/month (80-200 customers)
Tier 4: Territory Partner (₦200K-500K/month)
- Commission: 50% Essential, 40% Premium (lifetime)
- Tools: Exclusive territory, dedicated support
- Rights: Complete regional exclusivity
- Target Income: ₦3M-10M/month (200-500 customers)
VAR Revenue Model Example
Free Partner with 20 Essential Customers:
20 customers × ₦15,000 average = ₦300,000 MRR
Commission: 15% × ₦300,000 = ₦45,000/month
Pro Partner with 60 Mixed Customers:
50 Essential × ₦15,000 = ₦750,000
10 Premium × ₦75,000 = ₦750,000
Total: ₦1,500,000 MRR
Commission: 25% × ₦750K + 20% × ₦750K = ₦337,500/month
Elite Partner with 150 Mixed Customers:
120 Essential × ₦15,000 = ₦1,800,000
30 Premium × ₦75,000 = ₦2,250,000
Total: ₦4,050,000 MRR
Commission: 35% × ₦1.8M + 30% × ₦2.25M = ₦1,305,000/month
VAR Support Infrastructure
Technology Platform:
- QR Code Attribution System (lifetime tracking)
- Mobile Reseller App (offline-capable)
- Real-Time Commission Dashboard
- Automated Lead Distribution
- WhatsApp Business Integration
Training Program:
- Product Mastery Certification (2 days)
- Sales Methodology Training (1 day)
- Technical Implementation Workshop (1 day)
- Monthly webinars and updates
Marketing Support:
- Branded materials (business cards, flyers)
- Social media templates
- Demo accounts with sample data
- Co-marketing budget for top performers
VAR Recruitment Strategy
Target VAR Profiles:
- Accountants & Bookkeepers – Already serving MSMEs
- IT Consultants – Technical implementation capability
- Business Advisors – Trusted by business owners
- Co-working Space Operators – Access to startups
- Industry Association Members – Community trust
Recruitment Goals:
- Month 3: 15 VARs (MVP launch partners)
- Month 6: 50 VARs
- Month 12: 150 VARs
- Month 24: 500 VARs
VAR Contribution to Revenue:
- Target: 60% of new customers via VARs
- Direct sales: 40% of new customers
GO-TO-MARKET STRATEGY
Phase 1: MVP Launch (Month 3)
Target: 175 customers (150 Essential, 25 Premium)
Channels:
- VAR Partners (50% – 88 customers)
- 15 initial VARs × 6 customers each average
- Community-led sales, trust-based
- Direct Sales (30% – 53 customers)
- Sales team outreach
- Demo events in Lagos, Abuja, Port Harcourt
- Digital Marketing (15% – 26 customers)
- Google Ads (₦150K budget)
- Facebook/Instagram (₦100K budget)
- WhatsApp marketing
- Referrals (5% – 8 customers)
- Early adopter incentives
- Word-of-mouth
Phase 2: Growth (Months 4-12)
Target: 1,100 total customers by Month 12
Essential Tier Strategy:
- Primary Channel: VAR network (70% of customers)
- Geography: Lagos, Ogun, Abuja, Port Harcourt, Kano
- Sectors: Retail/Trade (35%), Agriculture (21%), Services
- Messaging: “Survive and grow your business – only ₦2,000/month”
Premium Tier Strategy:
- Primary Channel: Direct sales (60% of customers)
- Geography: Lagos, Abuja (focus on SME hubs)
- Sectors: Manufacturing, Professional Services, Education
- Messaging: “Scale your business with advanced tools”
Phase 3: Scale (Months 13-24)
Target: 5,550 total customers by Month 24
Market Expansion:
- Regional Expansion: All 36 states + FCT
- Sector Specialization: Industry-specific solutions
- Enterprise Entry: Large corporations, government
Marketing Mix:
- VAR Partners: 60%
- Direct Sales: 25%
- Digital/Inbound: 10%
- Strategic Partnerships: 5%
RISK ANALYSIS & MITIGATION
Critical Risks & Mitigation
Risk 1: Customer Acquisition Cost Too High
- Likelihood: Medium
- Impact: High
- Mitigation:
- VAR-led model reduces CAC by 60%
- Target CAC: ₦8,000 (payback in <6 months)
- Monthly monitoring of CAC by channel
Risk 2: Churn Rate Above Target
- Likelihood: Medium-High (typical SaaS: 5-10% monthly)
- Impact: Critical
- Mitigation:
- Proactive customer success team
- Health score monitoring
- Automated re-engagement campaigns
- Target: <8% monthly churn
Risk 3: Infrastructure Reliability
- Likelihood: Low-Medium
- Impact: High
- Mitigation:
- Redundant servers across providers
- 99.5% uptime SLA
- Automated failover systems
- Weekly backup testing
Risk 4: Competition from Established Players
- Likelihood: High
- Impact: Medium
- Mitigation:
- 50-70% cheaper pricing
- Offline-first capability (unique)
- Local language support
- Faster customer service
Risk 5: Team Retention
- Likelihood: Medium
- Impact: High
- Mitigation:
- Equity compensation for key roles
- Competitive salaries (market rate)
- Career development paths
- Positive company culture
Risk 6: Regulatory Changes
- Likelihood: Medium
- Impact: Medium
- Mitigation:
- Legal counsel on retainer
- NDPR compliance from day one
- Flexible architecture to adapt
- Government liaison relationships
Investor Protection Mechanisms
Two-Phase Investment Structure:
Phase 1: MVP Investment (₦68.5M)
- Risk Exposure: Only MVP funds at risk
- Success Criteria: 175+ customers by Month 3
- Protection: If targets missed, complete business transfer to investor
- Technology assets and IP
- Customer contracts
- Team transition support (6 months)
- Estimated recovery: 40-60% of invested capital
Phase 2: Growth Investment (₦231.5M over 21 months)
- Trigger: MVP success validated
- Risk: Substantially reduced after market validation
- Funding: Can be staged quarterly based on milestones
Board Representation:
- Investor gets 1 board seat for 40-45% equity
- Quarterly board meetings with financial reporting
- Monthly investor updates via email
Financial Controls:
- Separate bank accounts for MVP vs Growth funds
- Monthly burn rate reporting
- Quarterly external audit
- Founder cannot access Growth funds without investor approval
INVESTMENT TERMS & EQUITY STRUCTURE
Investment Amount & Structure
Total Investment Sought: ₦68.5 Million (MVP)
Use of Funds:
- Infrastructure (3 months): ₦8.5M
- Development: ₦28M
- Team (3 months): ₦16.2M
- Marketing: ₦6.5M
- Legal: ₦3.8M
- Office: ₦2.5M
- Contingency: ₦3M
Equity Offer with Performance-Based Reduction
Initial Equity: 40-45% for ₦68.5M investment
Performance-Based Reduction Mechanism:
If loan repayment completed:
- Within 18 months (12% interest): Equity reduces to 15%
- Total repayment: ₦76.72M
- Investor return: 12% + 15% equity stake
- 18-24 months (15% interest): Equity reduces to 25%
- Total repayment: ₦78.775M
- Investor return: 15% + 25% equity stake
- 24-30 months (18% interest): Equity reduces to 35%
- Total repayment: ₦80.83M
- Investor return: 18% + 35% equity stake
- Beyond 30 months: Equity remains at 40-45%
- No loan repayment
- Investor maintains full equity stake
Valuation Justification
Pre-Money Valuation: ₦85M – ₦105M
Comparable Nigerian SaaS Companies:
- <cite index=”7-1″>Nigerian early-stage SaaS: $100K-500K valuations</cite>
- Our ask: $44,800 for 40-45% = ~$100-110K valuation
- Conservative and reasonable
Post-Money Valuation: ₦153.5M – ₦173.5M
Corporate Structure
Recommended Structure:
Wechnology Holdings Limited (Nigeria – CAC)
- Parent holding company
- Investor equity held here
- Tax-efficient structure
Wechnology Operating Limited (Nigeria – CAC)
- Subsidiary of Holdings
- Day-to-day operations
- All revenue and costs flow through here
Why Nigerian Entity (Not Delaware):
- <cite index=”12-1″>Simpler compliance, all operations in Nigeria</cite>
- No forex complications
- Easier investor exit to Nigerian buyers
- Lower costs (CAC vs Delaware + annual fees)
INVESTOR RETURNS & EXIT STRATEGY
Return Scenarios
Scenario 1: Loan Repayment (18 months)
Cash Return: ₦76.72M (12% interest)
Equity Retained: 15%
Company Year 2 Valuation: ₦2-5B
Equity Value: ₦300M-750M
Total Return: ₦376.72M-826.72M (5.5x-12x)
IRR: 280-680%
Scenario 2: Loan Repayment (24 months)
Cash Return: ₦78.775M (15% interest)
Equity Retained: 25%
Company Year 2 Valuation: ₦2-5B
Equity Value: ₦500M-1.25B
Total Return: ₦578.775M-1.328B (8.5x-19.4x)
IRR: 245-625%
Scenario 3: Equity Hold (No Loan Repayment)
Year 2 Valuation: ₦4-8B (40% equity)
Investor Value: ₦1.6-3.2B
Return: 23x-47x
IRR: 440-780%
Year 3 Valuation: ₦12-24B (40% equity)
Investor Value: ₦4.8-9.6B
Return: 70x-140x
IRR: 550-850%
Year 5 Valuation: ₦40-100B (40% equity)
Investor Value: ₦16-40B
Return: 233x-584x
IRR: 740-1,100%
Exit Options (Years 3-5)
Option 1: Strategic Acquisition (60% probability)
- Potential Buyers:
- International SaaS: Zoho, SAP, Oracle, Salesforce
- African Tech: Flutterwave, Paystack (Stripe), Interswitch
- Telcos: MTN Group, Airtel Africa (diversification)
- Asian Tech: Alibaba, Tencent (African expansion)
- Valuation Multiple: 8-15x revenue
- Timeline: Year 3-4 (₦3-5B revenue)
- Expected Exit Value: ₦24-75B
Option 2: Secondary Sale to PE (30% probability)
- Potential Buyers:
- African PE: Helios, AfricInvest, Partech
- Global Growth Equity: General Atlantic, Insight Partners
- Valuation Multiple: 5-10x revenue
- Timeline: Year 3-4
- Expected Exit Value: ₦15-50B
- Liquidity: Partial or full exit possible
Option 3: IPO (10% probability)
- Markets: Nigerian Stock Exchange (primary), London AIM (secondary)
- Requirements: ₦5B+ revenue, profitability, strong governance
- Timeline: Year 5-6
- Valuation Multiple: 10-20x revenue
- Expected Exit Value: ₦50-120B+
Option 4: Management Buyout (Not Recommended)
- Only if other exits unavailable
- Requires significant debt financing
- Less favorable for investor returns
Dividend Policy
Before Profitability: No dividends (reinvest all revenue)
After Sustained Profitability (Month 18+):
- Retain 70% of profits for growth
- Distribute 30% as dividends
- Annual dividend distribution
SUCCESS METRICS & MILESTONES
MVP Success Criteria (Month 3)
Minimum Targets:
- 175+ total customers (150 Essential, 25 Premium)
- ₦4.125M+ monthly recurring revenue
- 15+ active VAR partners
- 99.5%+ uptime
- <5 critical bugs
- 8+ customer satisfaction score (1-10)
- <15% monthly churn rate
If Targets Missed:
- Business transfer to investor
- Asset valuation and transfer process
- 6-month founder transition support
Growth Milestones (Months 4-12)
Month 6:
- 350+ customers
- ₦8.25M+ MRR
- 50+ VAR partners
- Break-even approaching
Month 9:
- 620+ customers
- ₦13.5M+ MRR
- 100+ VAR partners
- Cash flow positive
Month 12:
- 1,100+ customers (1,000 Essential, 100 Premium)
- ₦22.5M+ MRR (₦270M ARR)
- 150+ VAR partners
- Sustained profitability
Scale Milestones (Months 13-24)
Month 18:
- 3,000+ customers
- ₦60M+ MRR
- 300+ VAR partners
- ₦28M+ monthly profit
- Series A ready (if needed)
Month 24:
- 5,550+ customers (5,000 Essential, 500 Premium, 50 Enterprise)
- ₦122.5M+ MRR (₦1.47B ARR from ERP)
- ₦89M MRR from services
- Total: ₦211.5M MRR (₦2.538B ARR)
- 500+ VAR partners
- ₦150M+ monthly profit
- Market leadership in West Africa
Key Performance Indicators (KPIs)
Financial KPIs:
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Customer Acquisition Cost (CAC): Target <₦8,000
- Customer Lifetime Value (LTV): Target >₦240,000
- LTV:CAC Ratio: Target >30:1
- Monthly Burn Rate
- Months of Runway
- Gross Margin: Target 75%+
- Net Margin: Target 35%+ (at scale)
Customer KPIs:
- Total Customers
- New Customer Growth Rate
- Monthly Churn Rate: Target <8%
- Net Revenue Retention: Target >110%
- Customer Satisfaction Score (CSAT): Target 8+/10
- Net Promoter Score (NPS): Target 50+
Product KPIs:
- System Uptime: Target 99.5%+
- API Response Time: Target <500ms
- Page Load Time: Target <2.5s
- Critical Bugs: Target <5
- Feature Adoption Rate: Target >40% within 60 days
Sales & Marketing KPIs:
- Active VAR Partners
- VAR Contribution to Revenue: Target 60%
- Average Deal Size
- Sales Cycle Length
- Demo-to-Customer Conversion: Target >25%
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
IMPLEMENTATION TIMELINE
Week-by-Week MVP Execution (Months 1-3)
MONTH 1: Foundation
Weeks 1-2: Legal & Infrastructure
- [ ] Investment documentation signed
- [ ] CAC company registration (Wechnology Limited)
- [ ] Corporate bank account opened
- [ ] Provision servers (GigaLayer, Suburban Cloud)
- [ ] Setup basic infrastructure (networking, security)
- [ ] Hire CEO, CTO, CCO
Weeks 3-4: Team Assembly & Development Start
- [ ] Hire 2 Senior Developers, AI/ML Engineer
- [ ] Hire UI/UX Designer
- [ ] Setup development environment (GitLab, staging)
- [ ] Begin platform architecture (multi-tenancy design)
- [ ] Setup monitoring (Prometheus, Grafana)
MONTH 2: Development Sprint
Weeks 5-6: Core Platform
- [ ] Multi-tenancy implementation
- [ ] Authentication system (Keycloak integration)
- [ ] API Gateway setup (Kong)
- [ ] Admin dashboard (basic version)
- [ ] Hire Sales Manager + 2 Sales Reps
- [ ] Hire Customer Success Manager
Weeks 7-8: Module Development
- [ ] CRM module (contacts, pipeline)
- [ ] Inventory module (items, stock tracking)
- [ ] Accounting module (income/expense, invoicing)
- [ ] Website builder (GrapesJS integration)
- [ ] Hire Support Rep
- [ ] Begin VAR recruitment (target 15 partners)
MONTH 3: AI Integration & Launch
Weeks 9-10: AI & Testing
- [ ] Gemma 3N 2B on-device packaging (GGUF)
- [ ] Qwen 3 7B cloud deployment (vLLM)
- [ ] Qwen 2.5 VL for OCR
- [ ] Hybrid routing logic
- [ ] PWA optimization for offline
- [ ] Internal QA testing
- [ ] Security audit
Weeks 11-12: Launch Preparation & Go-Live
- [ ] Beta testing with 30 friendly users
- [ ] VAR partner training (2-day program)
- [ ] Launch event preparation
- [ ] Marketing campaign launch
- [ ] SOFT LAUNCH (Week 11)
- [ ] PUBLIC LAUNCH (Week 12)
- [ ] Target: 175+ customers signed by end of Month 3
Quarterly Milestones (Months 4-24)
Q2 (Months 4-6): Early Growth
- Launch 4 Premium modules (HR, Project Management, POS, E-commerce)
- Scale team to 25 people
- Reach 350+ customers
- Launch first 3 service offerings (Mail, SMS, Storage)
- Expand VAR network to 50 partners
Q3 (Months 7-9): Acceleration
- Launch Document Management, Email Marketing
- Scale team to 30 people
- Reach 620+ customers (approaching break-even)
- Launch Wechnology AI API
- VAR network: 500+ partners
- Pan-African expansion planning
COMPETITIVE ANALYSIS
Market Landscape
International Competitors:
1. Zoho (India)
- Strengths: Comprehensive suite, established brand, affordable
- Weaknesses: Not optimized for Nigeria, requires constant internet, English only
- Pricing: $50-100/user/month (~₦76,500-153,000)
- Our Advantage: 80% cheaper, offline-first, local languages
2. Microsoft Dynamics 365
- Strengths: Enterprise-grade, Microsoft integration
- Weaknesses: Very expensive, complex, overkill for MSMEs
- Pricing: $70-210/user/month (~₦107,100-321,300)
- Our Advantage: 95% cheaper for Essential tier, simpler
3. SAP Business One
- Strengths: Robust ERP, established in Nigeria
- Weaknesses: Extremely expensive, requires consultants
- Pricing: ₦15M-50M+ implementation
- Our Advantage: Target different market segment (MSMEs vs large enterprises)
4. Salesforce
- Strengths: Leading CRM globally, extensive features
- Weaknesses: Very expensive, US-focused
- Pricing: $25-300/user/month (~₦38,250-459,000)
- Our Advantage: 90% cheaper, Nigeria-specific features
Local Competitors:
1. AccountAbility Plus (Nigeria)
- Strengths: Local accounting software, Nigerian tax rules
- Weaknesses: Accounting-only, no CRM/inventory integration
- Pricing: ₦50,000-200,000/year
- Our Advantage: Integrated suite vs single module
2. CloudBooks (Nigeria)
- Strengths: Cloud accounting, affordable
- Weaknesses: Limited features, no offline capability
- Pricing: ₦3,000-15,000/month
- Our Advantage: Complete ERP suite, hybrid AI, offline mode
3. SeamlessHR (Nigeria)
- Strengths: Popular HR software in Nigeria
- Weaknesses: HR-only, no ERP integration
- Pricing: ₦20,000-80,000/month
- Our Advantage: Integrated HR + CRM + Accounting + Inventory
4. Manual Processes (Majority)
- Strengths: No learning curve, no cost, familiar
- Weaknesses: Error-prone, no insights, not scalable
- Our Advantage: Automation, accuracy, professional reports for loans
Competitive Differentiation Matrix
Feature | Wechnology | Zoho | Local Competitors | Manual |
Pricing (Essential) | ₦2,000-15,000/mo | ₦76,500+/mo | ₦3,000-15,000/mo | Free |
Offline Capability | ✅ Full functionality | ❌ Limited | ❌ None | ✅ N/A |
Local Languages | ✅ 5 languages | ❌ English only | ❌ English only | ✅ N/A |
Hybrid AI | ✅ On-device + cloud | ✅ Cloud only | ❌ None | ❌ None |
Nigerian Tax Auto | ✅ VAT, WHT, PAYE | ⚠️ Generic | ✅ VAT only | ❌ Manual |
Integrated Suite | ✅ 16+ modules | ✅ 45+ modules | ❌ 1-3 modules | ❌ None |
Mobile-First | ✅ PWA + native | ⚠️ Mobile apps | ⚠️ Limited | ❌ None |
NDPR Compliant | ✅ Day 1 | ✅ Yes | ⚠️ Unclear | ❌ N/A |
Local Support | ✅ WhatsApp, voice | ⚠️ Email/chat | ✅ Phone | ❌ N/A |
VAR Network | ✅ 500+ target | ❌ Direct only | ❌ Limited | ❌ N/A |
Competitive Positioning Statement
“Wechnology is the only African business management platform that works offline, speaks your language, and costs 80% less than international alternatives—built specifically for Nigerian MSMEs who deserve enterprise-grade tools without enterprise prices.”
TECHNOLOGY ARCHITECTURE
System Architecture Overview
Architecture Philosophy:
- Microservices: Independent, scalable components
- API-First: Every function accessible via API
- Offline-First: PWA with local storage, sync when online
- Multi-Tenant: Schema-per-tenant for security
- Open-Source: 100% open-source stack (control + cost savings)
Technology Stack (Complete)
Frontend:
- Framework: React.js 18+ with TypeScript
- UI Library: Ant Design (comprehensive component library)
- State Management: Redux Toolkit + React Query
- Routing: React Router v6
- Forms: React Hook Form + Zod validation
- Charts: Apache ECharts (open-source, powerful)
- Rich Text: TipTap (modern, extensible)
- Drag & Drop: dnd-kit (React-native alternative to react-beautiful-dnd)
- Date Handling: date-fns (lightweight vs moment.js)
- PWA: Workbox for service workers, IndexedDB for local storage
Backend:
- API Framework: FastAPI (Python) – async, high-performance
- ORM: SQLAlchemy 2.0 (Python)
- Authentication: Keycloak (OAuth2, OpenID Connect, SSO)
- API Gateway: Kong (rate limiting, authentication, routing)
- Background Jobs: Celery + Redis
- WebSockets: Socket.IO (real-time features)
- API Documentation: OpenAPI/Swagger (auto-generated)
Database:
- Primary: PostgreSQL 15+ (ACID, JSON support, powerful)
- Caching: Redis 7+ (in-memory, pub/sub)
- Vector DB: Milvus (for AI semantic search)
- Time-Series: TimescaleDB (PostgreSQL extension for analytics)
- Full-Text Search: Meilisearch (fast, typo-tolerant)
AI/ML Stack:
- Inference Server: vLLM (high-throughput LLM serving)
- Training Framework: PyTorch 2.0+
- Model Registry: MLflow (versioning, tracking)
- Vector Embeddings: mxbai-embed-large, Qwen 3 Embedding
- OCR: Qwen 2.5 VL (vision-language model)
- On-Device: Gemma 3N 2B quantized to GGUF format
Models Used:
- Gemma 3N 2B (On-Device): Simple tasks, offline
- Qwen 3 7B (Shared Cloud): General intelligence
- Qwen 3 14B (Premium Cloud): Advanced reasoning
- Qwen 3 32B (Enterprise): Complex compliance, custom training
- Qwen 2.5 VL (Vision): Receipt OCR, document processing
- mxbai-embed-large: Semantic search, recommendations
Infrastructure:
- Containers: Docker + containerd
- Orchestration: Kubernetes (k3s for smaller deployments)
- Ingress: NGINX Ingress Controller
- CI/CD: GitLab CE + GitLab CI
- GitOps: ArgoCD (declarative deployments)
- Secrets: HashiCorp Vault
- Monitoring: Prometheus + Grafana + Loki (metrics, dashboards, logs)
- Tracing: Jaeger (distributed tracing)
- Backup: Velero + Restic (Kubernetes backups)
Security:
- WAF: ModSecurity + OWASP Core Rule Set
- SIEM: Wazuh (security monitoring)
- IDS/IPS: Suricata (intrusion detection)
- VPN: WireGuard (team access)
- MFA: privacyIDEA (two-factor authentication)
- SSL/TLS: Let’s Encrypt (free, automated)
- DDoS: Cloudflare (CDN + protection)
Communication Services:
- Email: Postal (self-hosted SMTP server)
- SMS: Jasmin SMS Gateway (self-hosted, SMPP)
- WhatsApp: Chatwoot + Official WhatsApp Business API
- Video: Jitsi Meet (self-hosted video conferencing)
- Push: ntfy (self-hosted notifications)
Storage:
- Object Storage: MinIO (S3-compatible, self-hosted)
- CDN: Cloudflare R2 (low-cost, global)
- File System: NFS for shared storage
Development Tools:
- Version Control: GitLab CE (self-hosted Git)
- Code Quality: SonarQube (static analysis)
- Testing: Pytest (Python), Jest (JavaScript)
- Load Testing: Locust (Python-based)
- API Testing: Postman/Thunder Client
Hybrid AI Architecture Details
Request Routing Logic:
def route_ai_request(query, complexity_score, user_tier, online_status):
“””
Intelligent routing of AI requests
“””
if not online_status:
return “gemma_3n_on_device” # Offline: always on-device
if complexity_score < 3 and user_tier == “essential”:
return “gemma_3n_on_device” # Simple task: use on-device
if complexity_score < 6:
return “qwen_3_7b_shared” # Medium task: shared cloud
if complexity_score < 8 and user_tier == “premium”:
return “qwen_3_14b_shared” # Advanced: Premium shared
if user_tier == “enterprise”:
return “qwen_3_32b_dedicated” # Enterprise: dedicated
return “qwen_3_7b_shared” # Default: shared cloud
Complexity Scoring:
- Text length (longer = more complex)
- Keywords (e.g., “analyze”, “predict”, “compare”)
- Context requirements
- Data volume involved
- Real-time vs batch processing
Cost Optimization:
- 70% of queries routed to on-device (₦0 cost)
- 25% routed to shared 7B model (₦1-2 per request)
- 4% routed to shared 14B model (₦3-5 per request)
- 1% routed to dedicated 32B (premium pricing)
Result: 73% cost savings vs cloud-only architecture
Offline-First Architecture
Local Storage Strategy:
IndexedDB Structure:
{
contacts: { /* CRM contacts */ },
inventory_items: { /* Inventory products */ },
transactions: { /* Accounting entries */ },
invoices: { /* Sales invoices */ },
sync_queue: { /* Pending updates */ },
ai_cache: { /* Cached AI responses */ },
embeddings: { /* Vector embeddings for search */ }
}
Sync Strategy:
- User Action Offline: Save to IndexedDB, add to sync queue
- Network Detected: Begin sync process
- Conflict Detection: Timestamp-based, server wins default
- Sync Queue Processing: Sequential, with retry logic
- User Notification: Sync complete or conflicts to resolve
Encryption:
- AES-256 encryption for all local data
- Keys derived from user password (never stored)
- Biometric unlock on mobile for convenience
Scalability Strategy
Current Architecture (MVP – 500 customers):
- 3 application servers (auto-scaling)
- 1 GPU server (T4)
- 1 database primary + 1 replica
- 2 Redis nodes (HA cluster)
Scaling Path (1,000-5,000 customers):
- 6-10 application servers
- 2-3 GPU servers (T4 or L40S)
- Database read replicas (3-5)
- Redis cluster (3-6 nodes)
- Separate background job workers
Scaling Path (5,000-50,000 customers):
- Auto-scaling groups (10-50 application servers)
- GPU cluster (5-10 servers with load balancing)
- Database sharding by tenant
- Multi-region deployment
- CDN for all static assets
Database Sharding Strategy (Future):
- Schema-per-tenant works up to 10,000 customers
- Beyond that: Database sharding by customer ID hash
- Each shard: 2,000-5,000 customers
- Cross-shard queries: Federation layer
FINANCIAL PROJECTIONS (3-YEAR DETAILED)
Year 1: Foundation & Growth
Monthly Breakdown:
Month | Customers | MRR | Infrastructure | Team | Operations | Net Result |
1-2 | 0 | ₦0 | ₦2.83M | ₦5.4M | ₦2M | -₦10.23M |
3 | 175 | ₦4.125M | ₦2.83M | ₦5.4M | ₦2M | -₦6.105M |
4 | 230 | ₦5.25M | ₦3.5M | ₦10M | ₦3M | -₦11.25M |
5 | 285 | ₦6.375M | ₦3.5M | ₦10M | ₦3M | -₦10.125M |
6 | 350 | ₦9.56M | ₦4M | ₦10M | ₦3M | -₦7.44M |
7 | 460 | ₦10.5M | ₦5M | ₦13M | ₦4M | -₦11.5M |
8 | 565 | ₦12.375M | ₦5.5M | ₦13M | ₦4M | -₦10.125M |
9 | 620 | ₦13.5M | ₦6M | ₦13M | ₦4M | -₦9.5M |
10 | 780 | ₦16.5M | ₦7M | ₦19M | ₦5M | -₦14.5M |
11 | 940 | ₦19.5M | ₦7.5M | ₦19M | ₦5M | -₦12M |
12 | 1,100 | ₦32.1M | ₦8M | ₦19M | ₦6M | -₦0.9M |
Year 1 Summary:
- Total Revenue: ₦270M (annualized from MRR + annual prepayments)
- Total Costs: ₦275M
- Net Result: -₦5M (approaching break-even)
- Cash Position End of Year 1: ₦63.5M (from ₦68.5M initial – ₦5M burn)
- Customers: 1,100 (1,000 Essential, 100 Premium)
Year 2: Profitability & Scale
Quarterly Breakdown:
Quarter | Customers | Avg MRR | Total MRR | Infrastructure | Team | Operations | Net Profit |
Q1 | 1,650 | ₦40M | ₦120M | ₦30M | ₦60M | ₦18M | ₦12M |
Q2 | 2,500 | ₦60M | ₦180M | ₦40M | ₦66M | ₦20M | ₦54M |
Q3 | 4,000 | ₦95M | ₦285M | ₦48M | ₦72M | ₦24M | ₦141M |
Q4 | 5,550 | ₦155M | ₦465M | ₦54M | ₦82.5M | ₦27M | ₦301.5M |
Year 2 Summary:
- Total Revenue: ₦1.05B
- Total Costs: ₦541.5M
- Net Profit: ₦508.5M (48% net margin)
- Customers: 5,550 (5,000 Essential, 500 Premium, 50 Enterprise)
- Cash Position End of Year 2: ₦572M (₦63.5M + ₦508.5M profit)
Year 3: Market Leadership
Annual Projection:
Metric | Target | Details |
Customers | 11,100 | 10,000 Essential, 1,000 Premium, 100 Enterprise |
MRR | ₦395M | ₦245M ERP + ₦150M Services |
Annual Revenue | ₦4.74B | Including annual prepayments |
Infrastructure Costs | ₦576M | 12% of revenue |
Team (70 people) | ₦936M | 20% of revenue |
Operations & Marketing | ₦948M | 20% of revenue |
Total Costs | ₦2.46B | 52% of revenue |
Net Profit | ₦2.28B | 48% net margin |
Cash Position | ₦2.85B | Cumulative cash |
Return on Investment Timeline
For Investor (₦68.5M Investment):
Scenario 1: Loan Repayment at Month 18
- Cash Return: ₦76.72M (12% interest)
- Equity Retained: 15%
- Year 2 Equity Value: ₦300M-600M (15% of ₦2-4B valuation)
- Total Return: ₦376.72M-676.72M (5.5x-9.9x in 18 months)
- IRR: 280-520%
Scenario 2: Loan Repayment at Month 24
- Cash Return: ₦78.775M (15% interest)
- Equity Retained: 25%
- Year 2 Equity Value: ₦500M-1B (25% of ₦2-4B valuation)
- Total Return: ₦578.775M-1.078B (8.5x-15.7x in 24 months)
- IRR: 245-510%
Scenario 3: Equity Hold (Year 3 Exit)
- No loan repayment
- Equity: 40%
- Year 3 Valuation: ₦15-30B (8-10x revenue)
- Investor Equity Value: ₦6-12B
- Total Return: ₦6-12B (87x-175x in 36 months)
- IRR: 620-980%
RISK MITIGATION & CONTINGENCY PLANS
Technical Risk Mitigation
Risk: Infrastructure Failure
- Mitigation:
- Multi-provider strategy (GigaLayer + Suburban Cloud)
- Automated failover within 5 minutes
- Daily backups with 15-minute RPO (Recovery Point Objective)
- Weekly disaster recovery drills
- 99.5% uptime SLA with service credits
Risk: Data Loss
- Mitigation:
- Real-time database replication
- Automated backups every 6 hours
- Encrypted off-site backups (Cloudflare R2)
- Monthly restore testing
- Point-in-time recovery capability
Risk: Security Breach
- Mitigation:
- 7-layer security architecture (network to application)
- Quarterly penetration testing
- Bug bounty program (Month 6+)
- Incident response team and playbook
- Cyber insurance (₦200M coverage)
- NDPR compliance from day one
Risk: AI Model Performance Degradation
- Mitigation:
- A/B testing before production deployment
- Continuous monitoring of response quality
- Rollback capability to previous versions
- Regular fine-tuning with new data
- Multiple model fallback options
Business Risk Mitigation
Risk: Slow Customer Acquisition
- Mitigation:
- VAR network reduces dependency on direct sales
- Multiple acquisition channels (VAR, direct, digital, referral)
- Early adopter incentives (50% off first 3 months)
- Monthly CAC tracking by channel
- Pivot marketing spend to best-performing channels
Risk: High Churn Rate
- Mitigation:
- Proactive customer success (health score monitoring)
- Automated re-engagement campaigns
- Quarterly business review calls (Premium/Enterprise)
- Feature adoption tracking and training
- Target: <8% monthly churn, <60% annual churn
Risk: Competition Response
- Mitigation:
- Maintain 50-70% price advantage
- Unique offline-first capability (hard to replicate)
- Local language support (competitive moat)
- Fast iteration (monthly releases)
- Strong VAR network loyalty through commissions
Risk: Regulatory Changes
- Mitigation:
- Legal counsel on retainer (₦150K/month)
- NITDA/NDPR compliance from day one
- Flexible architecture to adapt quickly
- Active participation in industry associations
- Government liaison relationships
Risk: Team Attrition
- Mitigation:
- Equity compensation for key roles (options pool)
- Competitive salaries (market rate + 10%)
- Career development paths
- Quarterly performance reviews and bonuses
- Positive culture and work-life balance
- Knowledge documentation (no single points of failure)
Financial Risk Mitigation
Risk: Cash Flow Shortfall
- Mitigation:
- Monthly cash flow forecasting
- 6-month minimum runway maintained
- Contingency reserve (₦3M MVP, growing)
- Flexible cost structure (cloud vs dedicated servers)
- Option to stage Series A funding at Month 18
Risk: Revenue Miss
- Mitigation:
- Conservative targets (5% of addressable market)
- Multiple revenue streams (ERP + Services)
- Annual prepayment discounts (improve cash flow)
- Upsell and cross-sell opportunities
- Pricing elasticity testing
Risk: Foreign Exchange Volatility
- Mitigation:
- Local cloud providers (pay in naira)
- Open-source stack (no foreign subscriptions)
- Service revenue in naira
- Natural hedge: Costs and revenue in same currency
Market Risk Mitigation
Risk: Economic Downturn
- Mitigation:
- Target essential business tools (non-discretionary)
- Affordable pricing (₦2,000-15,000/month)
- Flexible payment terms (daily/weekly for micro-enterprises)
- Focus on cash flow management features (critical in downturn)
- Proven ROI (reduce costs, increase efficiency)
Risk: Infrastructure Deterioration
- Mitigation:
- Offline-first architecture (works without internet)
- Low bandwidth optimization (works on 2G/3G)
- Mobile-first design (88% smartphone adoption)
- SMS fallback for critical notifications
- Local data storage with sync when online
CONCLUSION
Investment Highlights Summary
1. Massive Market Opportunity
- 39.65 million Nigerian businesses (addressable market)
- ₦2.8 trillion digital transformation opportunity
- <5% current penetration
- MSMEs contribute 50% of GDP, employ 84% of workforce
2. Unique Competitive Advantages
- 73% Cost Savings: Hybrid AI (on-device + cloud) vs cloud-only
- Offline-First: Only platform that works without internet
- Local Languages: Yoruba, Igbo, Hausa, Pidgin + English
- Affordable: 80% cheaper than international alternatives
- Open-Source: Complete control, no vendor lock-in
3. Conservative Financial Projections
- Year 1: ₦270M revenue (1,100 customers)
- Year 2: ₦1B revenue (5,550 customers), ₦508.5M profit
- Year 3: ₦4.74B revenue (11,100 customers), ₦2.28B profit
- Break-even: Month 12-13
4. Exceptional Investor Returns
- Loan Repayment (18 months): 5.5x-9.9x (280-520% IRR)
- Loan Repayment (24 months): 8.5x-15.7x (245-510% IRR)
- Equity Hold (36 months): 87x-175x (620-980% IRR)
5. De-Risked Investment Structure
- Phase 1: Only ₦68.5M at risk (MVP validation)
- Phase 2: Additional funding only after proven demand
- Business transfer protection if MVP targets missed
- Multiple exit options (acquisition, PE, IPO)
6. Proven Business Model
- SaaS: Predictable recurring revenue
- Multi-tier: Serves entire market (micro to enterprise)
- VAR network: Scalable distribution (60% of customers)
- Services revenue: Additional monetization streams
7. Strong Execution Plan
- 3-month MVP timeline (realistic and achievable)
- 12-person lean team (experienced founders)
- Clear milestones and success criteria
- Quarterly funding gates (staged capital deployment)
8. Market Validation
- Based on comprehensive market research
- Addresses specific Nigerian business challenges
- Solutions validated through 50+ customer interviews
- Aligns with government digital transformation agenda
Why Wechnology Will Succeed
Market Timing:
- COVID-19 accelerated digital adoption
- Government pushing cashless economy
- Young, tech-savvy workforce entering MSMEs
- Infrastructure improving (broadband expansion)
Product-Market Fit:
- Solves critical pain points (cash flow, compliance, access to finance)
- Priced for Nigerian market reality
- Works despite infrastructure challenges
- Built for Nigerian businesses by Nigerians
Execution Capability:
- Experienced technical leadership (CTO)
- Strong commercial acumen (CCO)
- Lean, efficient team structure
- Proven open-source expertise
Competitive Moat:
- Hybrid AI architecture (patent-pending)
- Offline-first capability (technical barrier)
- VAR network (distribution advantage)
- Local language support (cultural moat)
The Opportunity
Wechnology represents a once-in-a-generation opportunity to build Africa’s leading business management platform by serving the 99% of businesses ignored by international software companies.
We are not just building software—we are democratizing access to enterprise-grade business tools, enabling millions of Nigerian entrepreneurs to formalize, scale, and access the capital they need to grow.
For investors, this is:
- A massive market with minimal competition
- A proven business model (SaaS subscription)
- Conservative projections with huge upside
- Exceptional returns (5x-175x potential)
- A de-risked structure (phased investment)
- An experienced team with local expertise
- A mission-driven business creating real impact
Next Steps
For Interested Investors:
1. Due Diligence Package Available:
- Complete financial models (Excel)
- Technical architecture documentation
- Market research data and sources
- Customer interview summaries
- Competitive analysis detailed report
- Team backgrounds and references
2. Meetings & Demos:
- Product roadmap walkthrough
- Technical architecture review
- Financial model deep dive
- Meet the founding team
- Reference calls with advisors
3. Term Sheet Negotiation:
- Investment amount and structure
- Equity percentage and vesting
- Board representation
- Milestone-based funding gates
- Exit terms and preferences
4. Legal Documentation:
- Investment agreement
- Shareholders’ agreement
- Subscription agreement
- Board resolutions
- Escrow arrangements
5. Fund Transfer & Launch:
- Escrow account setup
- Initial tranche release (₦68.5M)
- Team hiring commences
- Development sprint begins
- 3-month countdown to launch
APPENDICES
Appendix A: Detailed Cost Calculations
Infrastructure Cost Breakdown (Monthly):
Application Servers (3x): ₦450,000
GPU Server (1x T4): ₦800,000
Database (PostgreSQL): ₦200,000
Redis Cache: ₦120,000
Load Balancer: ₦80,000
CDN (Cloudflare): ₦15,000
Email Server (Postal): ₦80,000
SMS Gateway (Jasmin): ₦350,000
WhatsApp API: ₦150,000
Security Tools: ₦100,000
Backup Storage: ₦50,000
Monitoring: ₦50,000
Domain & DNS: ₦20,000
TOTAL: ₦2,465,000/month
Team Salaries Breakdown (Month 1-3):
CEO: ₦350,000
CTO: ₦300,000
CCO: ₦250,000
Senior Developers (2x): ₦1,200,000
AI/ML Engineer: ₦700,000
UI/UX Designer: ₦300,000
Sales Manager: ₦350,000
Sales Reps (2x): ₦500,000
CS Manager: ₦250,000
Support Rep: ₦200,000
TOTAL: ₦5,400,000/month
Appendix B: Market Research Sources
- SMEDAN-NBS National MSME Survey 2021
- PwC Nigeria MSME Survey Report 2024
- National Bureau of Statistics (NBS) GDP Reports Q2 2024
- World Bank Nigeria Market Bite Reports
- NITDA Digital Economy Reports 2024
- Nigeria Upstream Petroleum Regulatory Commission (NUPRC)
- Central Bank of Nigeria (CBN) Economic Reports
- Lagos Chamber of Commerce (LCCI) Industry Reports
Appendix C: Technology Stack Licenses
All Open-Source Licenses:
- React.js: MIT License
- FastAPI: MIT License
- PostgreSQL: PostgreSQL License (permissive)
- Redis: BSD 3-Clause
- Keycloak: Apache 2.0
- Kong: Apache 2.0
- Milvus: Apache 2.0
- Gemma 3N: Apache 2.0
- Qwen 3: Apache 2.0
- GitLab CE: MIT License
- All other components: Permissive open-source licenses
No Proprietary Dependencies
Appendix D: Team Hiring Timeline
Month 1 (Week 1-4):
- Week 1: CEO, CTO, CCO (founders)
- Week 2: 2x Senior Developers
- Week 3: AI/ML Engineer, UI/UX Designer
- Week 4: Sales Manager, CS Manager
Month 2 (Week 5-8):
- Week 5: Sales Rep #1
- Week 6: Sales Rep #2
- Week 7: Support Rep
- Week 8: (Buffer for any delays)
Month 3 (Week 9-12):
- Focus on MVP completion (no new hires)
- Prepare for Month 4 hiring (post-launch scale-up)
Appendix E: VAR Partner Training Curriculum
Day 1: Product Mastery
- Module 1: Wechnology Vision & Market Opportunity (2 hours)
- Module 2: Essential Tier Deep Dive (3 hours)
- Module 3: Premium Tier Overview (2 hours)
- Module 4: Hands-On Product Tour (2 hours)
Day 2: Sales & Implementation
- Module 5: Consultative Selling for MSMEs (3 hours)
- Module 6: Demo Best Practices (2 hours)
- Module 7: Objection Handling (2 hours)
- Module 8: Customer Onboarding Process (2 hours)
Certification Exam:
- 50 multiple-choice questions
- Practical demo assessment
- Passing score: 80%
- Certificate valid for 12 months
Appendix F: Customer Onboarding Process
Essential Tier Onboarding (Self-Service):
Day 0: Sign-Up
- Account creation (5 minutes)
- Email verification
- Payment method setup
- Welcome email with quick start guide
Day 1: Setup Assistance
- Automated onboarding tour (15 minutes)
- Video tutorials via email
- WhatsApp support available
- AI assistant helps with first tasks
Day 3: Check-In
- Automated email: “How’s it going?”
- Feature adoption tracking
- Offer live demo if needed
Day 7: Weekly Progress
- Usage report email
- Highlight unused features
- Tips and tricks
Day 14: Onboarding Complete
- Certificate of completion
- Advanced features unlocked
- Referral incentive offered
Premium Tier Onboarding (Guided):
Week 1: Kickoff Call (60 minutes)
- Needs assessment
- Success metrics definition
- Implementation plan
- Training schedule
Week 2: Data Migration & Setup (3 hours)
- Import existing data (CSV, Excel)
- Configure settings
- Customize workflows
- User account setup
Week 3: Team Training (4 hours)
- Module-specific training sessions
- Role-based access training
- Best practices workshop
- Q&A session
Week 4: Go-Live Support (ongoing)
- Daily check-ins
- Issue resolution
- Optimization recommendations
- First business review scheduled
Appendix G: System Requirements
For Users (Web Browser):
- Minimum:
- Chrome 90+, Firefox 88+, Safari 14+, Edge 90+
- 2GB RAM
- 1 Mbps internet (when online)
- 100MB free storage (for offline data)
- Recommended:
- Latest browser version
- 4GB RAM
- 5 Mbps internet
- 500MB free storage
For Mobile Apps:
- Android:
- Android 8.0 (Oreo) or higher
- 2GB RAM minimum
- 200MB free storage
- Camera (for barcode scanning)
- iOS:
- iOS 13.0 or higher
- iPhone 6s or newer
- 200MB free storage
- Camera (for barcode scanning)
For VAR Partners:
- Smartphone with WhatsApp
- Laptop/desktop for demos
- Stable internet (co-working space acceptable)
- Mobile money account for commissions
Appendix H: Service Level Agreements (SLAs)
Essential Tier:
- Uptime: 99.5% monthly (3.6 hours downtime allowed)
- Support Response: 24 hours (email/chat)
- Bug Resolution: 7 business days (non-critical), 48 hours (critical)
- Data Backup: Daily, 30-day retention
- Scheduled Maintenance: Announced 48 hours in advance
Premium Tier:
- Uptime: 99.7% monthly (2.2 hours downtime allowed)
- Support Response: 12 hours (email/chat), 4 hours (phone)
- Bug Resolution: 3 business days (non-critical), 24 hours (critical)
- Data Backup: Twice daily, 90-day retention
- Scheduled Maintenance: Announced 72 hours in advance
- Quarterly Business Review included
Enterprise Tier:
- Uptime: 99.9% monthly (43 minutes downtime allowed)
- Support Response: 4 hours (all channels), 1 hour (critical)
- Bug Resolution: 1 business day (non-critical), 4 hours (critical)
- Data Backup: Hourly, 365-day retention
- Scheduled Maintenance: Announced 7 days in advance, flexible timing
- Dedicated Account Manager
- Monthly Executive Business Review
SLA Credits:
- 99.5% not met: 10% monthly credit
- 99.0% not met: 25% monthly credit
- 98.0% not met: 50% monthly credit
- Below 98%: 100% monthly credit + 1 month free
Appendix I: Data Security & Privacy
Encryption Standards:
- Data at Rest: AES-256 encryption
- Data in Transit: TLS 1.3
- Database: PostgreSQL Transparent Data Encryption (TDE)
- Backups: Encrypted with separate keys
- Local Storage: AES-256 (on user devices)
Access Controls:
- Role-Based Access Control (RBAC)
- Multi-Factor Authentication (MFA) available
- IP whitelisting (Enterprise tier)
- Session timeout: 30 minutes inactive
- Password policy: Minimum 12 characters, complexity required
Data Retention:
- Active accounts: Data retained indefinitely
- Deleted accounts: 90-day grace period, then permanent deletion
- Backups: Follow tier-specific retention policies
- Audit logs: 7 years retention (compliance requirement)
NDPR Compliance:
- Data Protection Officer appointed
- Privacy Policy and Terms of Service
- Consent management system
- Data subject rights (access, rectification, erasure, portability)
- Breach notification: Within 72 hours
- Data Processing Agreements for Enterprise customers
Physical Security:
- Tier-3 data centers (GigaLayer, Suburban Cloud)
- 24/7 security monitoring
- Biometric access controls
- Fire suppression systems
- Redundant power (UPS + generators)
Appendix J: Customer Success Metrics
Health Score Components (1-100):
- Product Usage (40 points): Login frequency, feature adoption
- Business Value (30 points): ROI indicators (time saved, errors reduced)
- Engagement (20 points): Support ticket frequency, training completion
- Growth (10 points): User additions, module upgrades
Health Score Thresholds:
- 80-100: Healthy (upsell opportunity)
- 60-79: Stable (maintain engagement)
- 40-59: At-Risk (proactive intervention needed)
- 0-39: Critical (high churn risk, escalate immediately)
Intervention Playbooks:
At-Risk Customer (Score 40-59):
- Automated email: “We noticed you’re not using X feature”
- CS rep reaches out within 24 hours
- Offer personalized training session
- Check-in call in 1 week
- Monitor for improvement
Critical Customer (Score 0-39):
- Immediate CS Manager notification
- Call within 4 hours
- Root cause analysis
- Custom action plan
- Daily monitoring
- Executive escalation if no improvement in 1 week
Appendix K: Financial Model Assumptions
Revenue Assumptions:
- Average Essential Tier: ₦15,000/month (mix of micro, small, growing)
- Average Premium Tier: ₦75,000/month (mix of professional, business)
- Average Enterprise Tier: ₦200,000/month (custom pricing)
- Annual Prepayment Discount: 15% off (improves cash flow)
- Payment Terms: Monthly in advance (credit card, bank transfer)
- Churn Rate: 10% monthly (Month 3-6), 8% monthly (Month 7-12), 7% monthly (Year 2+)
Cost Assumptions:
- Infrastructure: 8-25% of revenue (scales with efficiency)
- Team: 60% of revenue (Month 3-6), 35% (Month 7-12), 20% (Year 2+)
- Sales & Marketing: 20-30% of revenue (reduces as word-of-mouth grows)
- Operations: 5-10% of revenue
- Target Gross Margin: 75%+ by Year 2
- Target Net Margin: 35%+ by Year 2
Growth Assumptions:
- Month 3-6: 30% MoM growth (early traction)
- Month 7-12: 20% MoM growth (scaling)
- Year 2: 15% MoM growth (market expansion)
- Year 3: 10% MoM growth (market leadership)
- VAR Contribution: 50% Month 3-6, 60% Month 7-12, 65% Year 2+
Appendix L: Exit Comparables (Nigerian Tech)
Recent Nigerian Tech Exits:
- Paystack (2020):
- Acquired by: Stripe
- Value: $200M+
- Revenue: ~$20M ARR
- Multiple: 10x revenue
- Years to Exit: 4 years
- Flutterwave (2022 – Secondary):
- Valuation: $3B
- Revenue: ~$150M ARR
- Multiple: 20x revenue
- Years to Valuation: 5 years
- Interswitch (IPO Planned):
- Expected Valuation: $1B+
- Revenue: ~₦50B+ (~$100M)
- Multiple: 10x revenue
- Years to Exit: 15+ years
Wechnology Exit Projections:
Conservative (Year 3):
- Revenue: ₦3B ARR
- Multiple: 5x revenue
- Valuation: ₦15B
- 40% equity = ₦6B investor value
- Return: 87x on ₦68.5M investment
Base Case (Year 4):
- Revenue: ₦6B ARR
- Multiple: 8x revenue
- Valuation: ₦48B
- 40% equity = ₦19.2B investor value
- Return: 280x on ₦68.5M investment
Optimistic (Year 5):
- Revenue: ₦12B+ ARR
- Multiple: 10x revenue
- Valuation: ₦120B+
- 40% equity = ₦48B+ investor value
- Return: 700x+ on ₦68.5M investment
Appendix M: Regulatory Compliance Checklist
Pre-Launch (Month 1-3):
- [ ] CAC registration completed
- [ ] TIN obtained from FIRS
- [ ] VAT registration completed
- [ ] NDPR registration with NITDA
- [ ] Data Protection Officer appointed
- [ ] Privacy Policy published
- [ ] Terms of Service published
- [ ] Cookie consent implemented
- [ ] Professional liability insurance obtained
- [ ] Cyber insurance obtained
Ongoing Compliance (Monthly):
- [ ] VAT returns filed (monthly)
- [ ] WHT returns filed (monthly)
- [ ] PAYE returns filed (monthly)
- [ ] NDPR audit log review
- [ ] Security incident log review
- [ ] Backup restoration test
- [ ] Financial reconciliation
- [ ] Board meeting minutes (quarterly)
Annual Compliance:
- [ ] CAC annual returns filed
- [ ] FIRS annual returns filed
- [ ] NDPR compliance audit
- [ ] Financial audit (external auditor)
- [ ] Insurance policy renewals
- [ ] Shareholder meeting
- [ ] Staff training on data protection
Appendix N: Glossary of Terms
ARR (Annual Recurring Revenue): Total value of recurring subscriptions over 12 months
CAC (Customer Acquisition Cost): Total sales and marketing costs divided by new customers acquired
Churn Rate: Percentage of customers who cancel subscription in a given period
LTV (Lifetime Value): Total revenue expected from a customer over their entire relationship
MRR (Monthly Recurring Revenue): Total value of recurring subscriptions in a single month
NDPR (Nigeria Data Protection Regulation): Nigerian data privacy law similar to GDPR
NPS (Net Promoter Score): Customer satisfaction metric (-100 to +100)
PWA (Progressive Web App): Web application that works offline and can be installed like a native app
RBAC (Role-Based Access Control): Security model that assigns permissions based on user roles
SLA (Service Level Agreement): Commitment to performance standards (uptime, support response)
SME (Small and Medium Enterprise): Business with 10-199 employees or annual revenue ₦50K-₦5M/month
VAR (Value-Added Reseller): Partner who resells Wechnology with additional services
vLLM: High-throughput inference server for Large Language Models
FINAL WORD FROM THE FOUNDERS
Dear Potential Investor,
We stand at a pivotal moment in Nigeria’s digital transformation journey. While international tech giants have captured headlines and funding, 39.65 million Nigerian businesses remain underserved—paying exorbitant prices for ill-suited software or, more commonly, managing their businesses with pen, paper, and Excel.
This is not just a market gap—it’s a ₦2.8 trillion market chasm.
Wechnology was born from a simple observation: Nigerian businesses don’t need slightly cheaper versions of Western software. They need fundamentally different solutions built for their reality—unreliable power, inconsistent internet, multiple local languages, and price sensitivity that makes every naira count.
Our hybrid AI architecture isn’t just innovative technology—it’s a business necessity. By running 70% of AI processing on user devices, we achieve:
- 73% cost savings that we pass on to customers
- True offline capability that works when the power is out
- Instant responses without network latency
- Data privacy with local processing
This isn’t possible with cloud-only architectures. This is our technological moat.
Our ₦68.5 million MVP investment isn’t just conservative—it’s revolutionary in its efficiency. We’ve eliminated every unnecessary cost:
- Local Nigerian cloud providers instead of expensive AWS/Azure
- 100% open-source stack instead of proprietary subscriptions
- VAR-led distribution instead of expensive direct sales
- Co-working spaces instead of dedicated offices
- Lean 12-person team instead of bloated organizations
We’re not asking you to bet on an idea. We’re asking you to bet on:
- A massive, validated market (39.65M businesses)
- A proven business model (SaaS subscriptions)
- Conservative financial projections (1,100 customers Year 1)
- Exceptional potential returns (87x-700x over 3-5 years)
- A de-risked structure (₦68.5M MVP validation first)
- An experienced team with deep Nigerian market expertise
Most importantly, you’re betting on impact. Every Wechnology customer is a Nigerian entrepreneur who can now:
- Manage cash flow to avoid business-ending shortfalls
- Stay compliant with tax laws to avoid crippling penalties
- Generate professional reports to access bank financing
- Scale their business with tools previously only affordable to large corporations
This is nation-building through technology.
The path is clear. The market is ready. The technology is proven. The team is assembled. The only missing piece is your partnership.
Join us in building Africa’s leading business management platform.
Let’s make technology accessible to every Nigerian business, from the street vendor in Oshodi to the manufacturing plant in Nnewi.
We are technology. We are Wechnology.
Wisdom Ubaka
Founder & CEO
Wechnology Limited
Contact Information:
- Email: wisdom@wechnology.ng
- Phone: +234 XXX XXX XXXX
- Website: www.wechnology.ng (launching)
- Address: Lagos, Nigeria
Document Classification: Confidential – For Investor Review Only
Version: 5.0 Final – Realistic Market-Validated Costs
Date: January 2025
Pages: 47
This business plan contains proprietary and confidential information. Distribution without written consent is prohibited. All financial projections are forward-looking statements and actual results may vary.
INVESTMENT SUMMARY – ONE PAGE
Investment Opportunity | Details |
Company | Wechnology Limited (Nigeria) |
Industry | B2B SaaS – Enterprise Resource Planning (ERP) |
Investment Sought | ₦68.5 Million ($44,800) for MVP |
Equity Offered | 40-45% (with performance-based reduction to 15-35%) |
Use of Funds | Infrastructure (₦8.5M), Development (₦28M), Team (₦16.2M), Marketing (₦6.5M), Legal (₦3.8M), Office (₦2.5M), Contingency (₦3M) |
Market Opportunity | 39.65M Nigerian businesses, ₦2.8T digital transformation market, <5% penetration |
Unique Value Prop | Hybrid AI (73% cost savings), offline-first, local languages, 80% cheaper than competitors |
Revenue Model | SaaS subscriptions: Essential (₦2K-15K/mo), Premium (₦25K-100K/mo), Enterprise (₦150K+/mo) |
Target Customers | Year 1: 1,100 customers (1,000 Essential, 100 Premium) |
Financial Projections | Year 1: ₦270M revenue; Year 2: ₦1B revenue, ₦508M profit; Year 3: ₦4.74B revenue, ₦2.28B profit |
Break-Even | Month 12-13 |
Investor Returns | Loan repayment (18-24 mo): 5.5x-15.7x; Equity hold (36 mo): 87x-175x |
Exit Strategy | Strategic acquisition (60%), PE secondary (30%), IPO (10%) – Year 3-5 |
Valuation | Pre-money: ₦85-105M; Post-money: ₦153.5-173.5M |
Team | 12-person lean team: CEO (strategy), CTO (tech), CCO (sales), 2 Senior Devs, AI/ML Engineer, UI/UX, Sales (3), CS (2) |
Competitive Advantage | Only offline-capable AI-powered ERP for African MSMEs; 50-70% cheaper; local language support; VAR distribution network |
Risks | Customer acquisition, churn, competition – mitigated by VAR network, offline capability, price advantage |
Timeline | 3 months to MVP launch, 12 months to profitability, 24 months to market leadership |
MVP Success Criteria | 175+ customers by Month 3 or business transfer to investor |
Next Steps | Due diligence review, term sheet negotiation, investment agreement, fund transfer, team hiring, development sprint |
Investment Decision: This opportunity offers exceptional returns (87x-700x potential) with de-risked structure (phased investment) in a massive, underserved market (39.65M businesses) with proven business model (SaaS) and unique competitive advantages (hybrid AI, offline-first, local languages). Recommended for investment.: 100+ partners
Q4 (Months 10-12): Profitability
- Complete all Essential and Premium modules
- Scale team to 35 people
- Reach 1,100+ customers
- Achieve profitability (break-even Month 12-13)
- VAR network: 150+ partners
- Annual revenue: ₦270M
Q5-Q6 (Months 13-18): Enterprise Entry
- Launch Enterprise tier modules
- Industry-specific solutions (Healthcare, Manufacturing, Financial Services)
- Scale team to 40 people
- Reach 3,000+ customers
- ₦60M+ MRR, ₦28M+ monthly profit
- Regional expansion beyond Lagos/Abuja
- Series A fundraising option (if needed)
Q7-Q8 (Months 19-24): Market Leadership
- Complete Enterprise portfolio
- Sector specialization (8+ verticals)
- Scale team to 50 people
- Reach 5,550+ customers
- ₦211.5M MRR (₦2.538B ARR)
- ₦150M+ monthly profit
- VAR network