Wechnology Complete Business Plan
“We Are Technology” – Market-Aligned Digital Transformation Platform for African SMEs
Non-Disclosure Agreement
This Non-Disclosure Agreement (the “Agreement”) is made and entered into as of this 20th day of September, 2025, by and between:
Disclosing Party:
Wisdom Ubaka, a private individual residing at Ogun State, Nigeria
Receiving Parties:
Adanma Favour, a private individual residing at Lagos, Nigeria.
Israel Ojiefoh, a private individual residing at Abeokuta, Nigeria.
1. Purpose
The Receiving Party has expressed an interest in evaluating a potential investment opportunity related to a business venture known as Wechnology. In order to facilitate this evaluation, the Disclosing Party will be providing certain confidential and proprietary information to the Receiving Party.
2. Definition of Confidential Information
“Confidential Information” shall include any and all information disclosed by the Disclosing Party to the Receiving Party, whether in writing, orally, or by any other means. This includes, but is not limited to:
- The Wechnology business plan and all related documents
- Financial projections, financial models, and investment terms
- Proprietary technology, software architecture, and trade secrets related to Wechnology
- Marketing strategies, customer lists, and business development plans for Wechnology
- All other technical, financial, and business information related to the Wechnology venture not publicly known
3. Obligations of the Receiving Party
The Receiving Party agrees to:
- Hold all Confidential Information in strict confidence and trust
- Use the Confidential Information solely for the purpose of evaluating the potential investment in Wechnology
- Not disclose, reproduce, or otherwise make available the Confidential Information to any third party without the prior written consent of the Disclosing Party
- Take all reasonable precautions to protect the Confidential Information from unauthorized disclosure
4. Exclusions from Confidential Information
The obligations under this Agreement do not apply to information that:
- Was already known to the Receiving Party before its disclosure
- Is or becomes publicly available through no fault of the Receiving Party
- Is rightfully received by the Receiving Party from a third party without any confidentiality obligation
- Is required to be disclosed by law, a court order, or a government authority, provided the Receiving Party gives prompt notice to the Disclosing Party
5. Term
This Agreement will be effective as of the date first written above and will remain in effect for a period of five (5) years from the date of disclosure of the Confidential Information. The obligations of confidentiality shall survive the termination of this Agreement.
6. Return of Confidential Information
Upon the Disclosing Party’s request, the Receiving Party shall promptly return or destroy all Confidential Information and all copies thereof. The Receiving Party shall certify in writing that all such information has been returned or destroyed.
7. Non-Solicitation
The Receiving Party agrees not to directly or indirectly solicit or hire any individuals or contractors involved in the Wechnology venture for a period of one (1) year following the date of this Agreement, without the prior written consent of the Disclosing Party.
8. Governing Law and Jurisdiction
This Agreement shall be governed by and construed in accordance with the laws of the Federal Republic of Nigeria. Any disputes arising from this Agreement shall be subject to the exclusive jurisdiction of the courts of Nigeria.
Executive Summary
Company Vision
To become Africa’s leading provider of accessible, locally-optimized business technology solutions, serving over 100,000 businesses across all economic segments within 3 years.
Corporate Structure
- Wechnology Inc. (Delaware, USA) – Parent holding company for investor protection and international operations
- Wechnology Limited (Nigeria, CAC) – Operating subsidiary for local operations and regulatory compliance
Market-Driven Strategy
Based on comprehensive market research revealing Nigeria’s business landscape composition:
- 96.9% Micro-enterprises (38.4M businesses) with monthly turnover under ₦50,000
- 3.1% SMEs (1.2M businesses) with higher revenue capacity
- Digital adoption rate: <5% despite 54% considering digitization “very relevant”
Dual-Tier Investment Strategy
Phase 1: ₦25.35M for MVP testing targeting both Essential and Premium tiers simultaneously
Phase 2: Remaining ₦194.65M for full-scale operations with market-validated pricing
Equity Structure with Performance-Based Reduction
45% equity with performance-based reduction mechanism:
- Repayment within 2 years (14% total interest): Equity reduces to 15%
- Repayment 2-2.5 years (17.5% total interest): Equity reduces to 25%
- Repayment 2.5-3 years (21% total interest): Equity reduces to 35%
- Beyond 3 years: Equity remains at 40%
Market Research Validated Revenue Projections
Year 1 Conservative Target:
- Essential Tier: 5,000 customers × ₦6,000 average = ₦30M/month
- Premium Tier: 500 customers × ₦45,000 average = ₦22.5M/month
- Total Monthly Revenue: ₦52.5M (exceeding sustainability threshold)
Strategic Implementation Approach
Phase 1: MVP Test Phase (Months 1-3) – Initial Risk Only ₦25.35M
Objective: Validate market demand across both tiers with minimal investment before full-scale launch
MVP Focus: Dual-tier validation
- Essential Tier: Basic Inventory + Simple CRM (₦2,000-5,000/month range)
- Premium Tier: Professional Inventory + Advanced CRM (₦25,000-50,000/month range)
Target:
- Minimum 150 Essential tier customers
- Minimum 25 Premium tier customers
- Combined monthly revenue: ₦1.2M+
Success Criteria: Achieve minimum targets by end of Month 3
Investor Protection: Business transfer (not refund) if MVP fails to achieve minimum targets
Phase 2: Full Launch (Months 4+) – ₦194.65M
Activation Trigger: MVP achieves minimum targets across both tiers
Objective: Scale to market leadership with complete dual-tier product portfolio
Market Analysis & Research Insights
1. Market Size & Segmentation (Research-Based)
Primary Market Data
- Total MSMEs: 39.65M businesses (as of December 2021)
- Digital Economy Contribution: 19.78% of GDP (Q2 2024), up from 16.66% in 2023
- ICT Sector Contribution: 20% of real GDP (Q2 2024)
- MSME GDP Contribution: 48% of national GDP
- MSME Employment: 84% of workforce (96% of all businesses)
Market Segmentation Analysis
| Business Category | Population | Percentage | Avg Monthly Turnover | Target Tier |
| Micro-enterprises | 38.4M | 96.9% | <₦50,000 | Essential |
| Small Enterprises | 1.0M | 2.5% | ₦50,000-₦300,000 | Premium |
| Medium Enterprises | 0.2M | 0.5% | >₦300,000 | Premium |
| Large Enterprises | <0.1M | <0.1% | >₦5,000,000 | Enterprise |
2. Digital Adoption Barriers & Wechnology Solutions
Barrier 1: Financial Constraints
Research Finding: Only 10% of SMEs have adequate funding for tech upgrades; 64.5% of micro-enterprises earn <₦50,000/month
Wechnology Solutions:
- Essential Tier pricing (₦0-₦18,000/month) aligns with micro-enterprise budgets
- Free plans with upgrade paths reduce initial investment barriers
- Mobile money payment integration (MTN Mobile Money, Airtel Money, 9PSB)
- Pay-per-use options for seasonal businesses
Barrier 2: Infrastructure Deficits
Research Finding: Only 48% of businesses have electricity access; 40% for home-based businesses; inconsistent internet connectivity
Wechnology Solutions:
- Mobile-first design leveraging 88% smartphone adoption among MSMEs
- Offline functionality for core features during power/internet outages
- Progressive Web Apps (PWA) reducing data consumption by 90%
- Cloud-based backup with automatic sync when connectivity returns
- SMS fallback for critical notifications and basic functionality
Barrier 3: Digital Skills Gap
Research Finding: 37% of micro-enterprises lack internet usage skills; widespread digital illiteracy
Wechnology Solutions:
- Voice-based interface in local languages (Yoruba, Igbo, Hausa, Pidgin English)
- Video tutorials accessible via WhatsApp (23% of MSMEs use WhatsApp Business)
- Community-led training through VAR partners
- Intuitive UI requiring minimal technical knowledge
- Image-based data input (receipt scanning, voice-to-text)
3. Technology Adoption Patterns (Research-Based)
Current Digital Behavior
- 88% of MSMEs use smartphones/tablets
- 57% use desktop computers/laptops
- 13% of micro-enterprises use internet for business
- 23% use WhatsApp Business, 19% Facebook, 15% Instagram
Platform Integration Strategy
- WhatsApp Business API integration for customer support
- Facebook/Instagram integration for e-commerce
- SMS-based notifications for low-data environments
- QR code systems leveraging smartphone cameras
Comprehensive Product Portfolio (Market-Aligned)
Essential Tier Products (Targeting 38.4M Micro-enterprises)
Value Proposition: Survival & Efficiency Tools
Research shows micro-enterprises prioritize cost savings and operational efficiency over growth features.
Pricing Strategy: ₦0-₦18,000/month
Payment Options: Daily/weekly mobile money, agent banking
Category A: Individual Standalone Products
1. Wech.me Profile/Page Builder – Essential
- Free Plan: Basic profile, 3 templates, subdomain
- Starter Plan (₦500/month): 10 templates, custom domain, contact forms
- Growth Plan (₦1,200/month): Analytics, social integration, basic blog
2. Business Directory – Essential
- Free Listing: Basic business info, simple category placement
- Enhanced Listing (₦1,000/month): 3 photos, detailed description, hours
- Featured Listing (₦3,000/month): Reviews, priority placement, social links
3. Marketplace Platform – Essential
- Basic Seller (Free): 5 products, 6% transaction fee
- Growing Seller (₦2,000/month): 25 products, 4% fee, basic analytics
- Established Seller (₦5,000/month): 100 products, 3% fee, messaging
4. AI Customer Support – Essential
- Basic Support (₦3,000/month): Simple chatbot, 100 conversations, templates
- Standard Support (₦7,000/month): 500 conversations, WhatsApp integration
- Advanced Support (₦12,000/month): 1,000 conversations, multi-language
5. Inventory Management – Essential (MVP Product)
- Micro Business (₦2,000/month): 20 items, basic alerts, 1 user
- Small Business (₦5,000/month): 100 items, purchase orders, 2 users
- Growing Business (₦12,000/month): 300 items, supplier management, 3 users
Category B: Business Suite Products – Essential
6. CRM Suite – Essential
- Micro CRM (₦3,000/month): 100 contacts, basic pipeline, mobile app
- Small CRM (₦8,000/month): 500 contacts, task management, reporting
- Growing CRM (₦15,000/month): 1,500 contacts, email marketing, custom fields
7. HR Suite – Essential
- Micro HR (₦4,000/month): 10 employees, basic records, leave tracking
- Small HR (₦10,000/month): 30 employees, time tracking, basic payroll
- Growing HR (₦18,000/month): 75 employees, performance tracking, reporting
Category C: Integrated Solutions – Essential
Complete Business Suite – Essential
- Starter Integration (₦12,000/month): Micro CRM + HR + Inventory (20% discount)
- Growth Integration (₦25,000/month): Small-tier all suites (25% discount)
Premium Tier Products (Targeting 1.2M SMEs)
Value Proposition: Growth & Scaling Tools
Research indicates SMEs with higher digital adoption achieve 15% revenue growth vs <5% for low-adoption businesses.
Pricing Strategy: ₦25,000-₦180,000/month
Payment Options: Bank transfers, quarterly/annual discounts
All Essential products available in Professional/Enterprise versions with:
- Advanced analytics and AI insights
- API integrations and custom development
- Dedicated support and account management
- Multi-location and multi-user capabilities
- Advanced automation and workflow tools
Category D: Specialist Services (Both Tiers)
12. Data Analytics Services
- Essential: Basic Analytics (₦8,000/month)
- Premium: Professional Analytics (₦25,000/month), Enterprise Analytics (₦75,000/month)
13. Training & Certification Programs
- Individual Certifications: ₦25,000/program (Essential), ₦50,000/program (Premium)
- Corporate Training: ₦100,000/engagement (Essential), ₦200,000/engagement (Premium)
14. Consulting Services
- Essential: Basic Consultation (₦100,000/engagement)
- Premium: Strategic Transformation (₦500,000/engagement), Enterprise Implementation (₦2,000,000/engagement)
Value-Added Reseller (VAR) Program
Revolutionary Market Opportunity
The VAR program represents Nigeria’s most lucrative business opportunity, targeting both Essential and Premium tier customers with differentiated commission structures.
Updated Reseller Tier Structure
Free Tier – Entry Hustlers
- Investment: ₦0/month
- Commission: 15% for Essential customers, 8% for Premium customers
- Focus: Volume-based Essential tier customer acquisition
- Potential Monthly Income: ₦75,000-₦300,000
Pro Basic Tier – Growing Partners (₦15,000/month)
- Commission: 25% for Essential, 15% for Premium (first 4 months)
- Commission: 8% for Essential, 5% for Premium (lifetime)
- Territory: Lead preference in assigned areas
- Potential Monthly Income: ₦300,000-₦750,000
Pro Advanced Tier – Established Partners (₦35,000/month)
- Commission: 35% for Essential, 25% for Premium (first 6 months)
- Commission: 12% for Essential, 8% for Premium (lifetime)
- Territory: Protected territory rights
- Potential Monthly Income: ₦1,000,000-₦2,000,000
Elite Tier – Premium Partners (₦50,000/month)
- Commission: 45% for Essential, 35% for Premium (first 6 months)
- Commission: 15% for Essential, 10% for Premium (lifetime)
- Territory: Exclusive lead allocation in major cities
- Potential Monthly Income: ₦1,500,000-₦3,500,000
Exclusive Territory Partners (₦300,000-₦2,000,000/month)
- Commission: 50% for both tiers (first 8 months)
- Commission: 20% for Essential, 12.5% for Premium (lifetime)
- Rights: Complete territorial exclusivity
- Potential Monthly Income: ₦3,500,000-₦15,000,000+
VAR Success Infrastructure
Technology Platform Features:
- QR Code Attribution System: Unique tracking for lifetime commissions
- Mobile Reseller App: Complete sales CRM with offline capability
- Multi-Language AI Support: Voice chat in Yoruba, Igbo, Hausa, English
- Real-Time Commission Dashboard: Live earnings tracking and projections
- Automated Lead Distribution: AI-powered lead routing to qualified partners
Comprehensive Training Program:
- Product Mastery Certification: All Wechnology products (Essential & Premium)
- Consultative Sales Training: Micro-enterprise and SME-specific methodologies
- Technical Implementation Workshops: Customer onboarding for both tiers
- Local Market Strategy Sessions: Community-specific approaches
- Digital Marketing Bootcamps: Social media and online lead generation
Enhanced Team Structure & Scaling Plan
Month 1-3: MVP Test Phase Team (16 people) – ₦8.45M/month
Executive Leadership (3 people) – ₦1.1M/month
- CEO: ₦400K/month – Overall strategy, dual-tier testing oversight, investor relations
- CTO: ₦350K/month – Technical architecture, development leadership
- CCO: ₦350K/month – Customer success, dual-tier sales strategy
Development Team (3 people) – ₦1.35M/month
- Senior Full-Stack Developers (2): ₦500K/month each
- UI/UX Specialist: ₦350K/month
Sales Team (7 people) – ₦1.63M/month
- Executive Sales Manager: ₦350K/month
- Essential Tier Sales Reps (3): ₦200K/month each
- Premium Tier Sales Executives (2): ₦280K/month each
- VAR Program Manager: ₦300K/month
Customer Service Team (3 people) – ₦750K/month
- Customer Success Manager: ₦300K/month
- Customer Service Representatives (2): ₦225K/month each
Month 4-6: Development Scale-Up Team (25 people) – ₦16.15M/month
Additional Development Team (12 people) – ₦4.85M/month
- Senior Full-Stack Developers (3): ₦500K/month each
- Frontend Developers (3): ₦400K/month each
- Backend Developers (3): ₦450K/month each
- UI/UX Designers (2): ₦350K/month each
- Quality Assurance Engineers (2): ₦300K/month each
Enhanced Customer Success Team (3 people) – ₦600K/month
- Additional Customer Success Representatives (3): ₦200K/month each
Month 7-12: Full Scale Operations Team (70 people) – ₦51.9M/month
Executive Management Team (7 people) – ₦3.6M/month
- CEO: ₦550K/month
- CTO: ₦500K/month
- CCO: ₦450K/month
- CMO: ₦400K/month (Chief Marketing Officer)
- CSO: ₦400K/month (Chief Sales Officer)
- CPRO: ₦350K/month (Chief Product Officer)
- COO: ₦350K/month (Chief Operations Officer)
AI & Data Science Team (10 people) – ₦10.65M/month
- AI/ML Lead Engineer: ₦1M/month
- Machine Learning Engineers (3): ₦800K/month each
- Data Engineers (3): ₦700K/month each
- Data Scientists (2): ₦750K/month each
- AI Research Developer: ₦750K/month
Core Development Team (14 people) – ₦8M/month
- Senior Software Architects (2): ₦700K/month each
- Senior Full-Stack Developers (4): ₦400K/month each
- Frontend Specialists (3): ₦350K/month each
- Backend Specialists (3): ₦350K/month each
- Mobile Application Developers (2): ₦400K/month each
Infrastructure & Security Team (10 people) – ₦7.4M/month
- DevOps Lead Engineer: ₦800K/month
- Senior DevOps Engineers (2): ₦600K/month each
- Cybersecurity Lead: ₦750K/month
- Cybersecurity Specialists (2): ₦700K/month each
- Systems Administrators (2): ₦800K/month each
- Technical Support Specialists (2): ₦400K/month each
Design & Quality Assurance Team (6 people) – ₦4.2M/month
- Senior UI/UX Design Lead: ₦600K/month
- UI/UX Designers (3): ₦450K/month each
- Quality Assurance Lead: ₦500K/month
- QA Engineers (2): ₦350K/month each
Sales & Customer Success Team (16 people) – ₦6.65M/month
- National Sales Manager: ₦500K/month
- Regional Sales Managers (3): ₦400K/month each
- Executive Sales Representatives (4): ₦350K/month each
- Mid-Level Sales Executives (4): ₦250K/month each
- Customer Success Managers (2): ₦350K/month each
- Customer Support Representatives (3): ₦225K/month each
Content & Marketing Team (8 people) – ₦3.65M/month
- Content Strategy Lead: ₦450K/month
- Video Production Manager: ₦550K/month
- Video Editors (2): ₦450K/month each
- Content Creators (2): ₦350K/month each
- Graphic Designers (2): ₦300K/month each
Operations & Management Team (7 people) – ₦3.15M/month
- Operations Managers (2): ₦450K/month each
- Project Managers (2): ₦450K/month each
- Finance Manager: ₦450K/month
- HR Manager: ₦500K/month
- Administrative Coordinator: ₦350K/month
Financial Projections & Investment Breakdown
Investment Allocation: ₦220 Million ($141,570)
Phase 1: MVP Test Phase Costs (₦25.35 Million)
- Delaware incorporation and legal: ₦1.54M
- Nigerian subsidiary setup (CAC registration): ₦400K
- Initial team hiring and salaries (3 months): ₦25.35M
- Technology and cloud infrastructure: ₦5.5M
- Dual-tier sales and marketing: ₦3M
- Working capital and contingency: ₦6M
Phase 2: Full Scale Operations (₦194.65 Million)
- Scaled team operations (6 months): ₦310.8M
- Technology development acceleration: ₦20M
- Marketing and customer acquisition: ₦25M
- VAR program infrastructure: ₦8M
- Server infrastructure: ₦15M
- Working capital: ₦15M
- Strategic contingency: ₦15M
Revenue Projections (Market-Validated)
Year 1 Revenue Breakdown
| Tier | Customers | Avg Monthly Value | Monthly Revenue | Annual Revenue |
| Essential | 5,000 | ₦6,000 | ₦30,000,000 | ₦360,000,000 |
| Premium | 500 | ₦45,000 | ₦22,500,000 | ₦270,000,000 |
| Total | 5,500 | ₦9,545 | ₦52,500,000 | ₦630,000,000 |
Monthly Revenue Progression
| Month | Essential Customers | Premium Customers | Total Revenue | Cumulative |
| 1 | 0 | 0 | ₦0 | ₦0 |
| 2 | 50 | 5 | ₦525,000 | ₦525,000 |
| 3 | 150 | 25 | ₦2,025,000 | ₦2,550,000 |
| 4 | 300 | 50 | ₦4,050,000 | ₦6,600,000 |
| 6 | 800 | 120 | ₦10,200,000 | ₦25,000,000 |
| 9 | 2,000 | 250 | ₦23,250,000 | ₦85,000,000 |
| 12 | 5,000 | 500 | ₦52,500,000 | ₦200,000,000 |
Technology Infrastructure Strategy
MVP Phase (Months 1-3): Cloud-First Approach
Cloud Infrastructure Investment: ₦5.5M for 3 months
- AWS/Azure Premium Tier: ₦800K/month
- Development environments for dual-tier testing: ₦500K/month
- Security and backup systems: ₦400K/month
- Third-party integrations (payment, SMS): ₦300K/month
- Analytics and monitoring: ₦200K/month
Post-MVP: Dedicated Infrastructure Transition
Month 5 Server Infrastructure: ₦15M investment
- Core application servers (Essential + Premium): ₦6M
- AI processing servers: ₦4M
- Mobile-first CDN infrastructure: ₦2M
- Development and testing: ₦2M
- Security and backup: ₦1M
Key Technology Features
- Multi-Language AI Support: Voice chat in Yoruba, Igbo, Hausa, English
- QR Code Integration: VAR partner tracking and attribution
- Mobile-First Design: PWA technology for offline functionality
- Payment Integration: Mobile money, bank transfer, cash collection
- Open-Source Foundation: Cost-effective, customizable solutions
Go-to-Market Strategy (Research-Informed)
Essential Tier: Community-Led Approach
Research Basis: 96.2% of micro-enterprises are sole proprietorships; high reliance on community trust
Strategy Components:
- VAR Partner Network: Local entrepreneurs targeting micro-enterprises
- Community Centers: Partnerships with religious organizations, trade associations
- Agent Banking: Mobile money agent collaboration
- Peer-to-Peer: Referral incentives leveraging word-of-mouth culture
- Social Media: WhatsApp Business, Facebook, Instagram integration
Premium Tier: Professional Sales
Research Basis: SMEs have formal structures and dedicated budgets
Strategy Components:
- Direct sales teams in Lagos, Abuja, Port Harcourt
- B2B networking and trade show participation
- LinkedIn and professional network marketing
- Strategic partnerships with banks and business consultants
- Industry-specific solutions and case studies
Risk Mitigation & Investor Protection
Two-Phase Investment Risk Structure
Phase 1 Risk (₦25.35M): Minimal Risk
- Risk Level: Only MVP testing funds at risk
- Protection: Complete business transfer if targets not met
- Success Trigger: 150+ Essential customers + 25+ Premium customers
- Business Transfer Value: Technology assets, IP, customer contracts, team
Phase 2 Risk (₦194.65M): Very Low Risk
- Risk Level: Deployed only after proven dual-tier validation
- Protection: Demonstrated demand across both market segments
- Success Assurance: Validated pricing and customer acquisition costs
Business Transfer Terms (If MVP Fails)
- Complete asset transfer including dual-tier platform
- Team transition support with retention contracts
- 6-month founder transition support
- Estimated value recovery: 40-60% of invested capital
Success Metrics & Milestones
MVP Success Criteria (Month 3)
- Essential Tier: 150+ customers (₦900K+ monthly revenue)
- Premium Tier: 25+ customers (₦1.125M+ monthly revenue)
- Combined: ₦2M+ monthly recurring revenue
- Customer Satisfaction: 8+ average score
- Churn Rate: <15% monthly for both tiers
Full Scale Success Targets (Month 12)
- Essential Tier: 5,000 customers (₦30M monthly revenue)
- Premium Tier: 500 customers (₦22.5M monthly revenue)
- Total Revenue: ₦52.5M monthly (₦630M annually)
- Market Penetration: 0.014% of total addressable market
- VAR Partners: 100+ active resellers nationwide
Investment Returns & Exit Strategy
Investor Return Scenarios
Loan Repayment Model (Preferred)
- Within 2 years (14% total interest): ₦250.8M total return, equity reduces to 15%
- 2-2.5 years (17.5% total interest): ₦258.5M total return, equity reduces to 25%
- 2.5-3 years (21% total interest): ₦266.2M total return, equity reduces to 35%
- Beyond 3 years: Equity remains at 40%
Equity Hold Model
- 3-Year Valuation: ₦12-20 billion (40-45% equity = ₦4.8-9 billion)
- 5-Year Valuation: ₦40-80 billion (40% equity = ₦16-32 billion)
Exit Opportunities
- Strategic acquisition by international SaaS companies
- Management buyout using business cash flow
- Private equity investment for pan-African expansion
- Public offering in US or Nigerian markets
Implementation Timeline & Next Steps
Week 1-3: Foundation Setup
- Investment documentation and equity agreements
- Delaware incorporation: Wechnology Inc.
- Nigerian subsidiary: Wechnology Limited (CAC)
- Corporate banking in both jurisdictions
Month 1: Team Assembly & Development
- Core leadership team (CEO, CTO, CCO)
- Dual-tier development team
- Essential and Premium tier sales teams
- Customer success infrastructure
Month 2-3: MVP Launch & Validation
- Essential tier beta testing (50+ businesses)
- Premium tier pilot program (10+ businesses)
- Market research and feedback integration
- Pricing model validation across both tiers
Month 4+ (Conditional on Success): Full Launch
- Complete product portfolio deployment
- VAR program launch with 25 partners
- National expansion across major cities
- Revenue-funded scaling beyond Month 9
Conclusion
Wechnology represents a transformative opportunity to capture Nigeria’s ₦2.8 trillion SME digital transformation market through a research-validated, dual-tier approach that serves the complete business ecosystem.
Key Investment Highlights:
- Massive Addressable Market: 39.65M businesses across all economic segments
- Risk-Minimized Structure: Only ₦25.35M at risk during dual-tier MVP validation
- Market-Aligned Strategy: Essential tier captures 96.9% of businesses, Premium tier targets high-value 3.1%
- Proven Revenue Model: Conservative ₦630M annual revenue by Year 1
- Strong Return Potential: 14-50x returns through loan repayment or equity appreciation
- Barrier-Specific Solutions: Addresses financial, infrastructure, and skills gaps identified in market research
Success Assurance:
- Conservative Targets: 175 total customers minimum for MVP success
- Dual-Tier Validation: Proven demand across complete market spectrum
- Business Transfer Protection: Complete asset transfer if targets not met
- Market Research Foundation: Strategy based on comprehensive analysis of 39.65M businesses
Wechnology is uniquely positioned to become Africa’s leading inclusive SME technology platform, creating substantial value for investors while democratizing business technology across the continent. The opportunity is massive, the approach is research-validated, and the potential returns are exceptional.
We invite you to join us in building the future of African business technology.